The Million-Dollar Logo Mistake: A Story of Brand Identity Gone Wrong
PASHA PAROH
I leverage Neuro-Aesthetic Design to create the 'unmistakable' you ? enhancing brands for innovators, while boosting customer value ??.
Hey there! Ever bought something that seemed like a good idea at the time, but ended up costing you way more than you thought? Well, imagine spending a million dollars on a logo that actually hurts your business. Sounds crazy, right? But that's exactly what happened to one of the biggest tech companies out there.
Did you know that 74% of S&P 100 companies rebrand within their first seven years of operation? How many years have you been in business?
I'm Pasha Paroh, and I've spent years helping businesses avoid expensive mistakes like this. You might be wondering, "Who is this guy?" Well, I'm not your typical marketing person. I'm actually a Critical Solutions Green Belt expert (that's like being a detective for business problems) and I'm ranked in the top 16% of LinkedIn Social Sellers. But don't worry about the fancy titles - let me tell you a story that might save your business some serious money.
The Million-Dollar Mistake
Picture this: A huge company called Seagate spent $1 million on a new logo. That's enough money to buy a nice house in most places! But here's the shocking part - after they got this expensive new logo, their business started losing money. We're talking about and average of 7.18% loss year after year. That's like putting a hole in your pocket and watching your money slowly leak out.
How Did I Figure This Out?
I did something called an FMEA (don't worry about the big words - it's just a super detailed way of finding problems that even NASA uses). Yes, I use the same tools as NASA to make logos.? Think of it like taking your car to the world's best mechanic who can spot problems before they happen.
Why Should You Care?
Here's the thing - whether you're running a small shop or thinking about starting a business, your logo and brand are like your business's face. If something's wrong with it, people might walk right past your store or click away from your website. That means less money in your pocket.? Less community value!
The Real Eye-Opener
Want to see something really interesting? I've put together a whole presentation showing exactly what went wrong with the Seagate Logo design and how to fix it. It's got pictures, numbers, and everything laid out super clear. You can find it right here on my LinkedIn profile: https://www.dhirubhai.net/posts/pashaparoh_pasha-paroh-seagate-must-rebrand-im-the-activity-7228889924115009536-nsNu?utm_source=share&utm_medium=member_desktop
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What's In It For You?
If you're thinking about:
- Getting a new logo
- Starting a business
- Wondering why sales are down
- Trying to attract more customers
You NEED to see this presentation. It might save you from making the same expensive mistakes.
Remember, a good logo isn't just about looking pretty - it's about making your business money. And that's something everyone can understand!
Pasha Paroh
Critical Solutions Expert & Brand Evoker
Share Your Thoughts!
What's the most expensive business mistake you've ever seen? Share your story below ??
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