Millennials & Pay Television: At What Price?

Did you know?  There is some interest in the new Canadian TV subscription options (pick & pay, skinny basic, & OTT), among both current and non-TV subscribers.  Encouragingly, interest is higher among Millennials than 35+ year olds, highlighting a possible way to get this customer segment through the door. Price is a key concern across both age groups, however, with interest dropping when taking into account the fact that the price of more popular channels will be re-scaled.

Source: CTAM Canada 2016 Video Consumption Research Report.

CTAM Canada’s annual Broadcaster Forum is on Thursday December 1 in Toronto. We have put together an amazing afternoon of panels and speakers to talk about Innovation in Television. Find out about the future of television.  Tickets are only $75.00.