Millennials need a purpose to purchase!
Millennials are increasingly skeptical of businesses' motives and impact on society, and companies need to take these attitudes seriously if they don’t want to miss out on the younger generations’ potential as consumers and employees. Millennials are not only disillusioned with the economy and technology, but fewer and fewer of them have positive opinions of businesses. Cause related marketing to target millennials is a good idea. GO CHANGE!!!