Millennials are missing the financial forest for the trees.
by Martha Bartlett Piland, CFMP ? photo credit Curated Lifestyle on Unsplash

Millennials are missing the financial forest for the trees.

Millennials are focusing on, working on—or worrying about—their finances more than ever. And they are missing the financial forest for the trees. This 5-minute video by Martha Bartlett Piland, CFMP, shares findings from the Banktastic National Millennial Advisory Board.

Financial marketers should be acting now.

Millennials are facing more financial pressure than ever before. And with less financial literacy than other generations, they're feeling stressed.


Martha Bartlett Piland in front of a colorful modern painting with type superimposed: New Findings: Millennials are Missing the Financial Forest
5 minute video

The Banktastic National Millennial Advisory Board reveals how they're missing an overall financial strategy in an effort to make tactical wins.

Watch for more of what they said, and for three ways financial marketers can bring more value to this audience to engender longterm brand loyalty.

Watch it here.


Banktastic? is a marketing agency for financial brands. We build outcomes-based programs that build love, loyalty and profit. Our National Millennial Advisory Board of nearly 400 diverse people from across the country is a resource for our clients and the content we share. ? Want to hear what millennials think about your products and services? Let's talk: [email protected]



Joshua Ondo

Digital Focus | B2B & B2C | Marketing Nerd

5 个月

FIs are missing the boat on this generation. I see lots of events to help people plan the latter years of their life or with literacy in formative years but, nothing reaching out to those in the middle of their journey.

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