Millennials Demand Disruption
Georgie Brown
Strategic Marketing & Branding Advisor | Fractional CMO | Producer | Change Maker | Connector | Passionate Community Champion | "Give to Give"
In doing some client research today, I was reading about these various new millennial focused company's reinventing how consumers buy in several categories. There's Warby Parker in the eyeglass category, Casper in the mattress category, and this week Away launched, aimed to disrupt the luggage market. And then of course there is Uber and Airbnb. In the end, these disruptors are bringing the cost down significantly on high cost or luxury items products and services. So what's next? Televisions (this is already happening), appliances, - what?
I'd love to hear from my friends and colleagues.
Who is your favorite "Disruptor"?
(Exciting times!)
Have a disruptive idea or product, but need help getting it flushed out and to market. Tap into Big Couch Media Group's strategic consulting.
Henry Ford was the original. However, let's see what Bezos does with Grocery.
Oil Painter / Creative Director / Business Owner
8 å¹´One of favorite examples is Dollar Shave Club. I also really like what Sling TV is doing lately.
President & CEO at Ma Dukes Donations
8 å¹´Roku, Chromecast & Amazon Fire TV Stick