Millennials: The Click Bait Generation
Don't get me wrong -- I like Millennials ... have a couple of my own off whom I plan to spunge in my golden years. Big time. But for now, we Boomers are the brand share generation ...
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Barry Robertson的更多文章
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35 Is the New 50 For Millennials2020年12月4日
35 Is the New 50 For Millennials
By Barry Robertson and Marcus Matthews Guru groupthink: the Millennial party is over According to the crystal ball that…
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US Brands Bungle a Booming Economy 3X the Size of Brexit2020年2月10日
US Brands Bungle a Booming Economy 3X the Size of Brexit
By Barry Robertson & Marc Matthews Brexit - a teachable moment for US brands "With both jubilation and regret" (The…
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OK Boomer Jumps the Shark as the Boomer Economy Rides the Wave2019年11月22日
OK Boomer Jumps the Shark as the Boomer Economy Rides the Wave
Authors: Marc Matthews and Barry Robertson Grownups hijack cute Generation Z meme Everyone roots for young…
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Baby Boomers and the "Ten Considerations"2019年10月15日
Baby Boomers and the "Ten Considerations"
Authors: Marc Matthews, Barry Robertson ?It is often claimed that Big Data and age-agnostic advertising are sufficient…
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Three Boomer Icons Who Mainstreamed LA2015年12月29日
Three Boomer Icons Who Mainstreamed LA
Taking Los Angeles from kooky to cool to congested ..
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The Boomers revolutionalized the luxury car market -- did you ever wonder how the Big Dogs got that way?2015年12月10日
The Boomers revolutionalized the luxury car market -- did you ever wonder how the Big Dogs got that way?
https://boomer-next-blog.com/2015/12/08/how-boomers-revolutionized-the-luxury-car-market/
社区洞察
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Culinary EducationHow can you market a new food product to appeal to millennials?
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Startup DevelopmentHow can you effectively target millennials for your startup?
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Sales CoachingHow can you effectively sell to millennial customers?
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Marketing AnalyticsHow can you increase survey response rates for millennials?
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Public SpeakingHow can you adjust your tone and language to connect with millennial audiences?
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Marketing AnalyticsHow can you use trend-based segmentation to target millennials more effectively?
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Market ResearchHow do you target different generations and life stages using demographic segmentation?
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MerchandisingHow do you design a merchandise loyalty program that appeals to millennials?
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Packaging DesignHow do you design packaging that appeals to millennials' values and lifestyles?
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Commercial Real EstateHow can you manage the impact of changing demographics on commercial properties?
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