MILKY BAR

Milkybar Kid[edit]

Since 1961,[4]?the Milkybar Kid has been used in television advertising promoting Nestlé Milkybar. The Milkybar Kid is a blond, spectacle-wearing young child, usually dressed as a cowboy, whose?catchphrase?is "The Milkybars are on me!". The advertisements usually take place in a?Wild West?setting, and both live-action and animated ads have been produced. Until 8-year-old Hinetaapora Short of?New Zealand?was selected in 2010,[5][6]?the character had always been male.

In the UK, Australia and New Zealand the advertisements were originally accompanied by a jingle extolling "the goodness that's in Milky Bar".[7]?In more recent revivals of the campaign, the jingle has been revised to refer to "the good taste that's in Milkybar".

Galak

Galak was promoted using the 1971 French animated series?Oum le Dauphin Blanc?("Zoom the White Dolphin"), with its characters appearing on packaging and in commercials. In commercials, two children, Yann and Marina, and the white?dolphin?Oum typically overcome villains such as?pirates?or?sharks. Nestlé terminated their use of this licence in 2003, though the likeness of Oum remained on some stocks sold in 2004, which led the series' owners to sue for royalties.[8]

References

1. ^?Jump up to:a?b?"Milkybar".?Nestlé Global. Retrieved?2020-08-21.
2. ^?Sue Dengate.?"Food Intolerance Network".
3. ^?"Histoire".?Nestlé. Retrieved?24 March?2023.?La forte concurrence sur le marché du chocolat en Suisse encourage Nestlé-Peter-Cailler-Kohler dans la voie des innovations. L'entreprise lance le chocolat blanc Galak et un an plus tard Rayon, un chocolat au miel avec une multitude de bulles d'air.?[Strong competition on the chocolate market in Switzerland encourages Nestlé-Peter-Cailler-Kohler to innovate. The company launched Galak white chocolate and a year later Rayon, a honey chocolate with a multitude of air bubbles.]
4. ^?"Other Chocolate Bars".?About Our Brands. Nestlé UK. Archived from?the original?on 2007-12-21. Retrieved?2008-01-07.
5. ^?"Rotorua girl named Milkybar kid".?Rotorua Daily Post. 19 November 2010. Retrieved?11 November?2016.
6. ^?MacDonald, Greer (19 November 2010).?"New Milky Bar kid a girl".?Stuff.co.nz. Retrieved?3 August?2018.
7. ^?Australian Nestle's Milky Bar commercial, early 1960s
8. ^?Glaize, Frédéric (2006-01-10).?"Galak?: reliquat de royalties pour Oum".?Vox PI?(in French). MEYER & Partenaires. Retrieved?2008-01-07.

External links[edit]

• Official website?

Nestlé

Categories:?

• Brand name confectionery
• British confectionery
• Chocolate bars
• Nestlé brands
• Products introduced in 1930
• Swiss confectionery
• Milkybar is credited with being the first white chocolate, it was created by Nestlé as Nestrovit, then later launched as a confectionery brand. Milkybar was launched in the UK and Switzerland simultaneously, but was known as Galak on the continent.

"We have also made concerted efforts to promote 'portion guidance'. All our chocolate and confectionery innovations have lighter treats (in terms of calories) as part of the portfolio, several of which are less than 50 calories per serving," he added.

Chand said that of Nestle's entire range of products, 97 per cent of the portfolio volume consists of less than 100 kilo calories (kcal) per serve while 54.5 per cent consists less than 50 kcal per serve.

"In line with this, we have used our strength in research and development as well as consumer understanding to develop a tastier recipe for Milkybar that is also lower in sugar content," Chand added.

The new range of Milkybar white chocolate has been re-launched this month. Milkybar was introduced in the country in 1991.

The product, introduced in packs of Rs 5, 10 and 20, also comes with imprinted jigsaw puzzles intended for children to "play, eat and learn", the company added.

In another development, Nestle India has introduced chocolate gift packs for the upcoming festive season in partnership with the Mouth and Foot Painting Artists Association (MFPA), an international, registered society of disabled artists who paint with their mouth or feet.

The MFPA artists were given the opportunity to showcase their art on the chocolate gift packs, the company added.

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Nestle India's factory unit at Ponda in Goa, which was commissioned in 1995, manufactures its Milkybar, KitKat, BarOne and Alpino range of chocolates.