Milk on Stage
The Unlikely Therapy Session
MilkPEP’s latest campaign for youth, “Sad Final Boss,” gained coverage in Ad Age and LBBonline - Little Black Book . It’s highlighted for its playful spotlight of the antagonist in a video game, or “final boss,” mid-therapy session due to suffering losses at the hands of gamers who have been powered up by milk’s nutrients. The creative continues MilkPEP’s efforts to position milk as the performance drink for?gamers.
Cross Country Connections: Michigan and Florida's Dairy Checkoffs Partner
The United Dairy Industry of Michigan (UDIM) and Florida Dairy Farmers (FDF) announced a strategic partnership to optimize and create market growth for dairy farmers in Michigan and Florida while reaching an ever-growing population in Florida. UDIM CEO, Melissa Gerharter MS, RD, CSSD , added that, “the dynamic collaborations between and within teams create a strong foundation for the future.” We’re excited to see two powerhouse organizations collaborate to reinforce dairy’s message with consumers.
Nicole Kidman Downs Dairy Milk at the Gala
In her acceptance speech at The National Board of Review Gala, Nicole Kidman gives dairy milk the ultimate spotlight by bringing a glass on stage. Kidman channels the spirit of her role in Babygirl by raising her full glass of milk and drinking it down at the podium. Kidman’s nod to the viral milk scene was met with raucous applause by big names such as Ariana Grande, Cynthia Erivo, and Elle?Fanning.
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From Farm to Bottle
Food & Wine recently published an article exploring the question of what happens to milk after it leaves the cow? Six dairy experts delve into the process of milk production—from the vacuum system collection, to the holding tank, and then onto pasteurization, separation, and bottling. Experts highlight how the process is highly regulated by the USDA, making milk “one of the safest products in the U.S. that you can have.”
New Study Suggests Dairy Products Help Protect Against Colorectal Cancer
Research from Oxford University illustrates the benefits of consuming a calcium-rich diet in reducing risk of colon cancer. The researchers found that 300 mg – or the amount of calcium in one 8-oz serving of milk – reduced the risk for colon cancer by 17%. Researchers evaluated the associations between 97 dietary factors and colorectal cancer risk in 542,778 women. Calcium was found to have the strongest inverse association, followed by 6 dairy-related factors, including dairy milk and other dairy nutrients like riboflavin, phosphorus and potassium. The researchers concluded that “dairy products help protect against colorectal cancer, and that is driven largely or wholly by?calcium.”
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