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Michael Wilkinson
The Value Sales Expert - Helping Sales Directors/VP's and sales teams understand and communicate customer value and master Value Selling. Supporting thesellercode.org
Embracing value selling isn't just a choice; it's an essential part of your business success. If your current sales approach focuses on pushing products and feature dumping, a value sales approach to addressing customer needs can ?????????????????? ???????? ????????????????.
Value Selling is about Customer First sales Conversations
Value selling is about having customer first sales conversations, not product driven presentations.?Ultimately, it’s about being in a position to demonstrate and communicate the unique value and benefits of your solution, addressing the specific needs and challenges of the customer.?
Most sellers don’t do this
It starts with outstanding Value Discovery. Most sellers don’t do this. They may say they do, but in reality, it’s either done badly or not at all.?Make no mistake, this has a real impact on your business.??It’s not that people are setting out to do a bad job, it’s that they can’t break away from old habits, and having product first, feature dumping sales conversations is a habit they feel comfortable with.
Value Selling differentiates you from competitors and allows you to command premium prices. Customers are willing to pay more when they see added value that relates to them.
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A key part of Value Discovery is understanding how your customers see value.?What is important to them? Value Selling fosters long-term relationships, turning satisfied customers into brand advocates. It's not just a transaction; it's an investment in you and your business’s reputation and customer loyalty.
In a competitive landscape, your customers have a choice.?Adopting value selling isn't just beneficial—it's essential for sustained growth, customer retention, and a resilient bottom line.
If you want more help and advice on transforming your sales approach or going further on your value journey, get in touch. In the meantime, "???????? ?????????????? ?????? ??????????!"
#valueselling #valuepricing #salestraining #salescoaching #valuechallenge