Mike Coletta from Phocuswright on the AI travel trends backed by research

Welcome to the latest edition of the Everything ai in Travel Podcast! On the pod we interview the movers, shakers & makers at the intersection of AI & travel to help you make better decisions in your business.

?brought to you by Videreo, where creators = sales for travel brands, ROI baked in.

Mike Coletta

Phocuswright have dropped a huge trends report on the effect of AI across travel and made it available free to everyone.

I chat to author Mike Coletta about the findings in the report on areas like business operations, marketing, in-destination experience and of course, distribution!

The report also raises the question around digital identity and how that interfaces with generative AI and how that changes everything in travel.

Probably worth a listen then which you can do right here!

In 2025 the podcast is now found on Spotify and Apple Podcasts (and if you hit subscribe there, you get it before everyone else). You can also catch up on the whole of Series 1 now also fully available in these channels.

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1 opportunity for 1 leading brand in AI + Travel

In 2025 I we wanted to do something a bit different with sponsorship of the newsletter, podcast, meetups and other Everything AI in Travel assets.

There are a ton of great AI businesses building and growing in the travel space. I put myself in the shoes of those founders and CEO’s and thought what move could we make that would put us front and center of this emerging space that wouldn’t impact on our time to do all the other things that are needed to be done but also wouldn’t break the bank as a PR led GTM.

For 1 brand, therefore we are offering the full naming rights of all the Everything AI in Travel media. This includes:

• Naming rights of the Everything AI in Travel newsletter (avg weekly); plus
• Your brand highlighted each week as newsletter sponsor - I generally just mine the founders and brand LinkedIn and amplify your current stories; plus
• Naming rights of the Everything AI in Travel podcast (avg fortnightly); plus
• Audio insert in the middle of each podcast?(ad placement) about the brand proposition or other storytelling; plus
• Invite key decision maker from the brand on as a guest for a full episode; plus
• Happy to invite key prospects you might be looking at, onto the podcast to build the relationship and do intros; plus
• Access to an engaged and growing audience built 100% organically to this point (3000+ subs of mainly core decision makers in travel; growing 2% each week organically; avg open rate of 50%+ across the full year of 2024; 70 key decision makers turned out for the Everything AI in Travel catch up drinks during WTM in November 2024); plus
• Annual listing in the Everything AI in Travel marketplace; plus
• Turnkey, zero workload on your side; plus
• It's cheap for the work?involved (researching, writing, scheduling, recording, editing & publishing),?output and audience access, I'm asking approx half the cost of a marketing coordinator for the lot which will deliver at least triple the output and reach into market than an internal individual can provide.

DM me here for details.