Miix Analytics Joins NielsenIQ Connect Partner Network
Hilary Borndahl
Founder & CEO @ Miix Analytics | MMM, ROI, Market Research Photo Cred: @katelynmurrayphotography.
May 3rd, 2021 - Today, Miix Analytics Inc. announced it has joined the NielsenIQ Connect Partner Network, the largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the fast-moving consumer goods (FMCG) industry. This new relationship will allow FMCG companies to prove the value of their marketing budgets and forecast sales growth with affordable Marketing Mix Models (MMM) and expert consulting led by industry veteran, Hilary Borndahl.
Miix Analytics, a Toronto-based boutique, launched in January 2021 with the intent of bringing a faster, smarter, more agile approach to MMM and other custom analytics solutions.
“Joining the NielsenIQ Connect Partner Network early on in our launch is an important strategic move for Miix Analytics, as we want to help our CPG clients leverage the power of advanced analytics to optimize their marketing budgets amidst and beyond the COVID-19 pandemic. Connecting Miix with NielsenIQ is a full-circle moment for me,” said Hilary Borndahl, CEO and Founder at Miix, who spent over a decade at Nielsen in various leadership roles prior to moving to Kantar and then founding Miix. “This connection expedites our speed to analyzing market POS trends, which are the foundation of great models. Combining this with our fantastic relationships across platforms sets us apart for running MMM and has us ready to launch our offer today.”
“With increased scrutiny on first-party data and the need for privacy-safe measurement, MMM is seeing a resurgence in the industry," said Gillian Bielecki, North America Market Leader, Connect Partner Network, NielsenIQ. “We have seen that combining comprehensive POS data with third-party datasets and expert consulting results in strong value creation for our clients. Through our relationship with Miix, we are excited to continue to expand the NielsenIQ Connect Partner Network, which fuels a smarter market for the FMCG industry.”
Existing NielsenIQ customers may book an introduction with Miix Analytics through their NielsenIQ Business Partner.
For more information go to www.miixanalytics.com.
Media contact:
Rachel Jenkins
+1 (519) 589-4971
Marketing Science Executive—Discovering untapped possibilities to improve media effectiveness by synthesizing insights and providing actionable recommendations.
3 年Congratulations Hilary! Great, exciting news!
South Mississauga - Oakville / "Data Driven Sales Performance Solutions" Working With Successful Companies - Sharpening Your Prospecting & Sales Skills, Converting Leads to Clients!"
3 年Hilary Borndahl (She/Her) - Congratulations!
Analyst at NIQ | Market Research | Business Consulting | Consumes Insights | SQL | Excel | Power BI
3 年Congratulations!
Problem solver I Customer Success I Global Process Governance Lead I Business Process Management I A Life Long Learner
3 年Congratulations
Econometrics at Sky
3 年Congratulations ??