Midwest Marketing Secrets + AI-Powered Ads & Storytelling
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Live Podcast: Unlocking Midwest Consumer Insights
What makes Midwestern consumers unique—and how can brands better connect with this key market? Find out in our upcoming Midwest Matters: Tapping into Regional Buying Behaviors live stream!
Join Coegi’s Lisa Merlotti and Jenny Gawlick, alongside Scott Beck of Wolfes, for a deep dive into:
How Midwest consumer behavior differs from other regions Strategies for success in smaller regional markets Real-world examples of impactful Midwest-focused campaigns
Don’t miss this opportunity to gain valuable regional marketing insights!
Breaking Through the Noise: How HSUS Drove Meaningful Donations
In a crowded charitable giving landscape, the Humane Society of the United States needed a smarter approach to expand its donor base and drive real impact. See how Coegi leveraged AI-driven insights, strategic media execution, and emotional storytelling to turn compassion into action—fueling donations and saving more animal lives.
Smarter Marketing Starts with Better Ads
AI and biometric data are reshaping how we craft and deliver ads. In this video, we break down how dynamic creative optimization and biometric data are reshaping marketing. Say goodbye to rigid consumer journeys and hello to adaptive messaging and attention-driven insights.
Watch to hear our perspective on how to transform how creative and media teams collaborate from the start to drive real innovation and results.
Stay in the Loop
Check out the stories we've been following below:
Elise Stieferman draws creative parallels between iconic characters from "Wicked" and key players in digital marketing. For instance, she likens Google to the all-powerful Wizard, brands to Elphaba, the true heroes challenging the status quo, and social platforms to the irresistible Fiyero. This imaginative analogy offers a unique perspective on the dynamics of the marketing ecosystem.?
New U.S. tariff rules could hit ad spending from Chinese e-commerce giants. With the removal of duty-free imports under $800, companies like Temu and Shein may rethink their U.S. strategies—potentially cutting back on advertising. This shift could have broader implications for U.S. advertising platforms and the competitive landscape.
Gen Z leaders have introduced a groundbreaking "Digital Bill of Rights" to address concerns over data privacy and online well-being. This initiative seeks to empower users with greater control over their personal information and promote ethical digital practices. The move reflects a growing demand among younger generations for a more transparent and accountable digital landscape.