Midwest Games Aims to be a Friend to Indie Video Game Developers
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Midwest Games CMO Jen Corbett joins?Spotlight?this week to discuss the Green Bay, Wisc.-based company’s new shadow publishing services support model that responds to the current state of the video game marketplace. Click?here?to learn how?Midwest Games?aims to evolve the go-to market process for video game developers.?
Disney Plus took its turn in Sunday’s Super Bowl LIX with a campaign asking what the world would be like without its iconic moments.
“What if there was no galaxy far far away? And there was no joy? And they never did?assemble? What if every second didn’t count? And he never did remember who he was? What if she never did step into the arena? And he didn’t see more butts? And she didn’t let it go? And no one ever did get murdered in this building?” narrator Josh Gad asks, highlighting such Disney franchises and properties as?Star Wars, Pixar's?Inside Out, Marvel’s?The Avengers, FX’s?The?Bear, Disney’s?Mufasa, Fox’s?The Simpsons, Disney’s?Frozen?and Hulu’s?Only Murders in the Building, with a nod to ESPN documentary,?In the Arena: Serena Williams.
“Then that would really suck, wouldn’t it?” Gad says.
Not to worry, though, because all of that did happen and it can all be watched across Disney’s streaming platforms –? Disney Plus, Hulu and ESPN. Gad’s narration picks up as does the score – a piano version of “La Vie en Rose” – as he reminds us of all the things that have happened in Disney stories over the years.?
Over the next few months, the campaign, produced in collaboration with agency?Ultrabland, will evolve to focus on different genres or to captivate different audiences by highlighting different content.?
Spotlight?loves to go on a brand journey. Take us on yours! Submit your best work to?[email protected]!
A common trope is that people love to watch sports at their local watering hole -- a cold mug of beer in one hand, a plate of hot wings in front of them.
But according to YouGov, the vast majority of?Americans watch sports at home.?That's also true of Brits, even though?Ted Lasso?constantly showed AFC Richmond fans quaffing pints while cheering for their favorite team at the local pub.
The difference, of course, is the sports that each choose to watch. Americans enjoy football, basketball (both men's and women's, pro and collegiate), baseball, hockey and NASCAR auto-racing. Brits, on the other hand, prefer their own version of football, tennis, F1 auto-racing, world championship darts (?) and boxing.
领英推荐
Live service games are the primary way to reach live-streaming audiences. Data and analytics firm Stream Hatchet looked at the top live-service game genres by hours watched on live streaming in 2024, and found that the top six genres all owed the vast majority of their viewership to live-service titles. This included first-person shooters, multiplayer online battle arenas, and battle royales – all of which are almost exclusively live service genres.?
Only a few genres were able to avoid relying on live-service games for their viewership, like strategy and adventure games, but these genres had far lower watch times. For creative publishers, this might suggest space for live service innovation in these less competitive genres.
Head to Stream Hatchet's?blog?to learn more.
What You Can Expect From GEMA in 2025
As we step into 2025, we at GEMA recognize that the industry is navigating a great deal of change, but we also see the strength, creativity, collaboration, and resilience that continue to drive it forward. More than ever, we’re committed to reconnecting with our incredible entertainment marketing community.
This year, GEMA's priority is creating a space for meaningful conversations, sparking innovating ideas, and providing resources that support your continued success. From?forward-thinking programs?to?opportunities for connection, we’re here to empower you and champion the work you do.
Along those lines, the 'A' in GEMA stands for ‘Academy,’ and that’s a testament to our commitment to advancing education, sparking innovation, and celebrating the expertise within our industry. At GEMA, it’s about progress, not profit—our mission is to elevate the craft of entertainment marketing and creativity in ways that truly matter.?
The?GEMA Awards?honor the artistry, strategy, and creativity that shape our industry’s future. Rooted in community and created by the industry, for the industry, we’re here to celebrate the talent that inspires us all and sets new standards of excellence.
This year, look for our established awards competitions as well as some new opportunities to earn recognition for your work in video games, music, film and sports. We’ve also unveiled our 2025 global awards look, brought to life in collaboration with our Awards Creative Design Partner,?Lucido. And our iconic awards statue is getting a fresh new makeover, and we can’t wait to share its new look with you!
Over our 68 years, we’ve witnessed first-hand the profound changes reshaping the entertainment and creative sectors. These shifts have inspired us to reimagine how we can best support our community. Together, we seek to foster connections and provide the resources needed to drive meaningful progress. We hope you'll join us in shaping a space that uplifts and empowers our community – your voice and participation make all the difference.
Chief Marketing Officer at Midwest Games | Formerly at Crunchyroll, Discovery, Revision3
1 周Thanks GEMA for the conversation!
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