??MIDWEEK MUSING – ARE CHRISTMAS ADS EFFECTIVE? ??
Dexter Moscow - Helping you achieve more.
Author and Coach | Master Influencer and Persuader
We are only a few weeks away from Christmas, and the major supermarkets and international high-street brands are assailing us with TV Christmas ads.
They offer various ways to engage and persuade us to buy what they are selling.
?????? ???????????? ?????? ????.
The essence of an influential video, whether an international brand or from a solopreneur, is:
???????????? – ???????????? ?????????????????? - ?????????????? ?????????????????? – ??????????????.
The most persuasive for me is ??????????????.
Here is an analysis.
??????????. It's caused much controversy. Leaning heavily to female empowerment and the LGBTQIA+ community. ???????????? ??????????????????
?????????????? – This features Ardman Animations Shaun the Sheep and a chorus line singing a Baa-bour Christmas song. John Lewis – This is a very risky ad featuring a man mourning his wife's loss. ???????????? + ?????????????? ??????????????????
?????????? – Blatant product placement. The message hashtag#FeedYourChristmasSpirit ?????????????? ??????????????????
??????????????????’?? – Features Roald Dahl’s The BFG, who sets out to make Christmas “a bit more fizwhizzy” with the help of a Sainsbury’s assistant. ???????????? + ??????????????
The following have been assessed and scored by The Grocer Magazine.
???????? Score: 15. With roads snowed under, an Asda worker calls in gnomes to get the store ready and provides the puns. ???????????? + ?????????????? ??????????????????
?????????????????? - Score:18. Singing oven gloves are back in Morrisons' 2024 festive ad as a family prepares the Christmas feast. ???????????? + ?????????????? ??????????????????
???????? Score: 15. Aldi’s Kevin the Carrot faces a mission to recover the spirit of Christmas after it’s stolen by ‘humbugs’, but still has time for bum and boob jokes.???????????? + ?????????????? ??????????????????
领英推荐
???????? Score: 13. Lidl's Toy Bank appeal is again the focus of its Christmas ad this year, asking if, alongside the feasts and joy, “Is it not more Christmassy to give?” ???????????? ?????????????????? + ??????????????
????????????????- Score: 23. A star-studded cast (Succession’s Matthew Macfadyen, comedian Joe Wilkinson, Sex Education’s Rakhee Thakrar, Fleabag’s Sian Clifford, Dustin Demri-Burns of Slow Horses and Eryl Maynard of Agatha Christie’s Miss Marple) find themselves at the “crime scene” of a missing pudding. ???????????? + ?????????????? ??????????????????
?? & ??-Score: 12. Dawn French gets two roles in M&S’s festive ad for 2024, one as the voice of the Christmas Fairy for the fourth year and another for the first time as herself. ???????????? + ?????????????? ??????????????????
???????????? -Score: 12. A cleaner takes centre stage at a theatre after his singing voice is overheard. ??????????????
The most powerful for me and emotionally connecting, with clever product placement ???????????????? ?????????????????? ????????????????. It made me tear up.
??????????????, ??????????????, ??????????????, + CLEVER ?????????????? ??????????????????
JUDGE FOR YOURSELF
What are you doing to get your message to your client, customers and prospects?
You can download my eBooks, The 7 Keys to a P.E.R.F.E.C.T. Presentation and My Little Red Book of QVC Selling Secrets, at www.dextermoscow,co.uk
Then, let's speak to ensure you gain the business you deserve.
Let’s chat - 07973 635670 - https://zcal.co/dextermoscow/zoomchat
BRING YOUR BUSINESS ALIVE IN 2025.
TO YOUR SUCCESS