MidLife Women’s Health is Hot

The women’s health sector faced some headwinds in 2023, but change is on the horizon. With growing patient demand and appreciation of the broad impacts of devaluing the health of women, there are signs that healthcare providers, payers, and investors are starting to take more notice.? This is an emerging market with immense potential.?

In Canada, 20-25% of the workforce is women in midlife, typically defined as between the ages of 40 and 65. Addressing the unique health concerns during this stage is essential, not only for individual well-being, but for society as a whole.

Recent events have sparked public conversations - formal and informal - with a shared sense the power of women’s decision-making in shaping the future of healthcare at midlife.? There is a tremendous opportunity for more personalised and precision-based medicine tailored to every stage of a woman’s life, along with (prompt) access to well-trained physicians, specialists? and comprehensive, multimodal treatment plans.

The shift is happening— it would benefit all of us to pay more attention.

(If you are interested in exploring this topic further, check out this Vancouver based event in September, 2024: https://entrepreneurship.ubc.ca/womens-health-translation-mini-symposium-immersion-week-2024)