Mid-Year Pet Business Strategies: What to Know in July 2024
Bilge Maraz
Problem-solving pet products | Find out about pet products with up to date free contents | B2B and B2C Marketing Tips
???? How Summer Will Boost Dog Bathrobe Sales ????
With summer in full swing, we're all looking for ways to keep our furry friends comfortable and stylish. Dog bathrobes and towels are about to become a summer essential, and here's why:
????????-???????? ????????????????: After a splash in the pool or a trip to the beach, a cozy bathrobe helps dogs dry off quickly and stay warm.
?????? ???????????????????? ???????? ??????????: More outdoor adventures mean more sun exposure. Bathrobes can protect dogs from harmful rays while keeping them looking cute.
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?????????????????????? ?????? ??????-???????????????? ????????????????: Pet owners are increasingly seeking out environmentally-friendly pet products like biodegradable toys, sustainable towel or bathrobe fabrics, recycle packagings, organic pet food, and eco-conscious grooming supplies.
?????????????????????????? ??????????????????????: The pet industry is embracing new technologies, including smart collars, GPS trackers, automated feeders, and interactive pet toys controlled by smartphones.
?????????? ???? ?????? ???????????? ?????? ????????????????: There is a growing emphasis on pet health, with more demand for supplements, specialized diets, and fitness trackers designed for pets.
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Pets are the new social media stars, and their grooming is influencing the industry in a big way! ????
As pet owners ourselves, we've seen how the impeccably styled looks of celebrity pets on Instagram and TikTok have inspired us to up our grooming game.
These furry influencers are showcasing the latest creative cuts, vibrant colors, and luxurious spa treatments - and pet parents can't get enough!
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As the warm weather approaches, it's the perfect time to launch your latest collection of pet towels and bathrobes. Capitalizing on the growing demand for premium pet grooming products, you can position your new line as the must-have accessories for pampered pups and felines this summer.
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Take inspiration from the latest trends set by pet influencers and design your ???????????? ?????? ?????????????????? with bold, eye-catching colors and whimsical patterns. From tropical florals to nautical stripes, incorporate summery motifs that will make your products stand out on the shelves and capture the attention of pet owners.
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In 2024, 58% of Belgian households have at least one pet, a slight decrease from 2023. Cats remain the most popular pets, although the number of dogs is on the rise.
French-speaking households have the highest pet ownership rate at 68%, with the average number of pets per household stabilizing at around three.
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As a pet brand, weekends are the perfect time to share some lighthearted, feel-good content that resonates with your audience. One highly engaging post idea is "Weekend Pets: Cute Paw-some Moments".
Find an adorable photo or video of a dog, cat, or other pet doing something cute, funny, or heartwarming. This could be one of your own products in use, a customer's pet, or even an internet sensation.
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As an e-commerce seller or pet business owner, it's easy to get caught up in the digital marketing landscape. However, don't overlook the power of offline marketing opportunities to grow your brand and connect with your target audience of pet owners.
One effective offline strategy is to attend pet industry events, such as trade shows, pet expos, or local community events. These gatherings provide a unique chance to:
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?? Engage directly with pet owners, pet retailers, and industry influencers
?? Demonstrate your products in person and gather valuable feedback
?? Network with other pet business owners and explore potential collaborations
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? Reach out to independent pet shops, grooming salons, or veterinary clinics in your area
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