Microsoft's Missed Opportunity: A Customer-Centric Solution for the Windows 10 Dilemma

Written by: Susan Brown - Founder & CEO Zortrex - 3rd January, 2025

Microsoft’s decision to push Windows 10 users toward Windows 11, without a feasible solution for older hardware, highlights a growing gap between corporate strategy and consumer reality. With 850 to 900 million users facing end-of-support, the financial and logistical burden of upgrading to new hardware is simply not an option for many.

This raises the question - Is there an alternative to leaving millions of users at risk or forcing them into costly hardware purchases? The answer lies in innovative solutions that prioritise security, usability, and accessibility without demanding a complete overhaul.

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Why Microsoft's Strategy Falls Short

1. Economic Barriers: For hundreds of millions, purchasing new hardware is not a viable solution. With global inflation and economic uncertainty, this push feels tone-deaf to the realities of many households and businesses.
2. Security Concerns: End-of-support means no updates or patches, leaving systems vulnerable to exploitation. This is a ticking time bomb, not just for individual users but for the broader digital ecosystem.
3. Lack of Transition Path: For users unable to meet Windows 11 requirements, the absence of a practical migration plan leaves them stranded. A transition to a lightweight Linux distribution or a scaled-back version of Windows 11 could have mitigated this.

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A Third Option: Reset, Retain, Secure

Enter Zortrex, a company that offers a groundbreaking solution to this dilemma. QRADC and its non-mathematical tokenization capabilities provide a secure reset system that allows users to maintain their current hardware while modernising their digital infrastructure.

How It Works:

• System Reset Without Overhaul: Zortrex enables organisations and users to reset their existing systems, eliminating vulnerabilities and improving security without the need for expensive hardware upgrades.
• Tokenized Security: Instead of relying on traditional encryption, Zortrex quantum-resilient tokenization protects data and reduces risks, ensuring compliance and security for even older systems.
• Affordable, Accessible Solution: By focusing on cost-efficient security measures, Zortrex provides an inclusive option for users who cannot meet Windows 11’s hardware demands.

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Microsoft’s Opportunity for Collaboration

If Microsoft genuinely cares about its customers, partnering with companies like Zortrex could offer a lifeline. By integrating QRADC into their ecosystem, Microsoft could:

• Provide a secure path forward for older PCs without forcing expensive upgrades.
• Maintain customer trust and loyalty during the transition period.
• Lead the way in addressing digital inequality by ensuring all users can access secure systems, regardless of hardware.

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Conclusion

The situation for Windows 10 users highlights the need for customer-centric innovation in the tech industry. Rather than pushing customers toward costly upgrades, Microsoft and others in the tech ecosystem should explore solutions like Zortrex that prioritise security, usability, and inclusivity.

Because at the end of the day, technology should empower, not exclude.

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