Microsoft Keeps Winning Like It's Magic: Sixteen Years of Being Gartner's Favorite BI Superstar

Microsoft has once again achieved the prestigious Leader designation in the 2023 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms, marking the sixteenth consecutive year of this recognition. Microsoft's position as a Leader is further highlighted by being positioned furthest to the right for Completeness of Vision and ranking highest in the Ability to Execute for the fifth year running in the Magic Quadrant.?

The Magic Quadrant for Analytics and BI platforms visually represents multiple vendors across quadrants, including Challengers, Niche Players, Visionaries, and Leaders. Microsoft is in the "Leader" quadrant of the 2023 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms.?

Microsoft Power BI continues to prioritize delivering the most comprehensive and user-friendly business intelligence (BI) experience available in the market. This achievement is greatly attributed to the valuable feedback from millions of Power BI community members, who have played a crucial role in shaping and refining the platform. Microsoft expresses its gratitude to all community members for their ideas and unwavering support.?

The past year has been marked by a period of remarkable innovation, with the introduction of numerous features and enhancements that enable individuals, teams, and organizations to derive greater value from their data.?

Microsoft aims to empower every individual by equipping report builders with new capabilities for improved productivity. These include the introduction of datamarts in Power BI, a self-service feature in Power BI Premium that enables users to perform relational database analytics and derive actionable insights from their data. Additionally, data model editing in the Power BI service allows web users to navigate to datasets and edit them using a similar model view interface as found in Power BI Desktop, enabling collaborative work on the same data model. Other advancements include the Optimize ribbon in Power BI Desktop, which offers options to pause and refresh visual queries, as well as contextual on-object controls for Power BI visuals, enabling users to easily edit and format elements in charts for visually stunning reports. Furthermore, the integration of the Microsoft Azure OpenAI Service facilitates quick measure suggestions for Data Analysis Expressions (DAX), enabling report builders to create DAX measures using natural language instead of templates or manual coding.?

Microsoft's commitment to empowering every team is reflected in improved sharing capabilities. Integrations across Microsoft PowerPoint, Outlook, OneDrive, SharePoint, Office Hub, and Teams enable organizations to transform their Microsoft 365 apps into hubs for uncovering insights and fostering a data-driven culture. Interactive Power BI reports and visuals can now be directly included in PowerPoint presentations and Outlook emails. Collaborative report building is made easier by saving Power BI files to OneDrive and SharePoint. Microsoft Teams integration has been enhanced with features such as embedded organizational apps, sharing Power BI reports and visuals directly in chats, a new Power BI in Teams mobile experience, and more. Collaboration between organizations is also streamlined through a cross-tenant sharing experience for datasets, reports, and other assets.?

To facilitate alignment within teams, Microsoft has introduced metrics in Power BI, providing a single-pane view to track important business metrics and objectives. This experience has been further enhanced with features like hierarchies, linked metrics, the ability to move, copy, embed, and follow scorecards, shareable links to scorecards and individual metrics, a mobile experience for metrics in Power BI, and integrations with Microsoft Viva Goals and metrics in Power BI.?

For organizations grappling with data management complexity, Microsoft has introduced several features to enhance governance and administration. This includes extending Microsoft Purview data loss prevention (DLP) policies for Power BI to detect sensitive information such as social security numbers and credit card numbers during uploads. Further enhancements include CPU metering for DLP policy evaluation and overriding policy tips to address false positives. Greater governance controls over My workspaces enable admins to access user content, designate capacities, and prevent workspace transfers. Additionally, a migration tool has been provided to simplify and expedite the migration of Power BI reports with live connections to Azure Analysis Services (AAS).?

Organizations using Power BI Embedded to provide dashboards and analytics in their own applications benefit from a range of new features. These include a quick create software development kit (SDK) that automatically generates basic Power BI reports based on the data users are currently viewing in their applications. Service principle profiles allow app owners to manage a larger number of customers on one service principal. Furthermore, an exciting new form of Power BI embedded analytics allows organizations to embed an interactive data exploration and report creation experience in their applications, facilitated by Power BI client APIs that generate datasets and reports based on passed-in data source information.?

Companies such as Walmart, T-Mobile, and Bayer have leveraged these features to transform their data into tangible impact across their teams. Microsoft encourages interested parties to obtain a copy of the 2023 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms to explore the reasons behind their consistent recognition as a Leader for sixteen consecutive years.

Read more : Microsoft named a Leader in the 2023 Gartner? Magic Quadrant? for Analytics and BI Platforms | Microsoft Power BI Blog | Microsoft Power BI