Microsoft empowers AlephCRM in becoming a leading e-commerce innovator in Latin America

The growing use of new technologies focused on customer relationship management (CRM) and online sales has taken businesses by surprise, catching many of them off-guard in the face of an evolving challenge that has turned into a serious problem. CRM organizations have greatly contributed to overcoming this difficulty. AlephCRM brings prosperity to Latin America with solutions developed with Microsoft technologies.

With the growth of e-commerce in recent years, businesses—and their profits—have felt the impact generated by an unstoppable digital transformation. Many corporations have had to reinvent themselves and adapt to new platforms in order to succeed in different segments, while offering customers better ways to purchase their products.

However, despite having countless tools available, companies still fail to dynamically manage new solutions. Due to the time cost of updating online catalogs, descriptions, features, and prices, product postings in major marketplaces and e-commerce websites often do not reflect real inventory levels, resulting in discontent from stakeholders, economic loses, and missed opportunities.

"We have been able to solve the main relationship problems between players in an e-commerce chain, allowing them to digitally integrate their commercial strategies". Gastón Zelerteins, CEO.

Business prosperity

In Latin America, a company has taken advantage of Microsoft technologies and momentum to develop quick and effective customer management solutions in partnership with leading e-commerce retailers. Founded in 2017 in Argentina, AlephCRM operates in nine countries (Argentina, Brazil, Mexico, Uruguay, Peru, Chile, Colombia, Ecuador, and Paraguay), reaching more than 1,700 users by the first quarter of 2019.

AlephCRM has become one of the leading companies in its segment, greatly contributing to its client base in the adoption of solutions that streamline and optimize relationship processes of commercial chains, with focus in industries involving automotive parts and components, tires, cars and dealerships, tools, construction, and mass consumption. Currently, it owns a portfolio of more than 30 international brands.

According to Gaston Zelerteins, CEO at AlephCRM, a solid technological infrastructure has helped the company develop a successful strategy for commercial growth. “Together with Microsoft and Mercado Libre, we have been able to solve the main relationship problems between players in an e-commerce chain, allowing them to digitally integrate their commercial strategies. Thanks to the development of a solid technological infrastructure and foundation, there are no limits to commercial growth when the main players in each sector are connected; and the quality of relationships is considerably improved when the end customer satisfaction rate is visible to everyone,” he explains..

AlephCRM is focused on the relationship that the market and, especially, its clients establish and maintain with customers, offering each organization tailored management models that empower them to meet the needs of their own customers. With IT systems that support customer relationship management (CRM)—automation, sales, promotions—AlephCRM digitally transforms value chain relationships and connects wholesale and retail brands, developing an integrated e-commerce strategy that allows for the publishing of digital catalogs, as well as synchronized prices and optimized logistics and distribution processes. Capitalizing on this approach, AlephCRM is seizing opportunities in key markets in Latin America.

With the digital transformation of organizations, being active in the e-commerce platform is no longer a problem, and online sales operations can have a wider reach. Javier Neumann, CFO.

Company playbook

From the beginning, the extensive experience and trajectory of Microsoft in the online universe served as a reference for the AlephCRM founders. Through strategic alliances, they have earned a leading role in the customer relations segment, in which they created an innovative solution based on Microsoft Azure that allows brands and wholesale distributors to digitally transform their commercial chains and integrate sales on their own stores with the internet platforms of the largest marketplaces—such as Mercado Libre, the regional leader—thus optimizing the value chain. Azure enables the connectivity between AlephCRM and marketplaces like Mercado Libre.

Jonathan Saiegh, Chief Operating Officer at AlephCRM, says, “AlephCRM's platform is based on Microsoft Azure services on the cloud, enabling us to deliver a robust and scalable solution on a regional level, and to manage large volumes of information and connectivity for products listed in marketplaces like Mercado Libre."

Thanks to Azure, a number of resources are available to help AlephCRM process large amounts of data in price updates, inventory, product information, and sales orders, making it possible to link all players in the commercial chain when products are put up for sale on the internet. Likewise, the possibility of checking inventory availability for different brands, wholesale distributors, and retailers allows for the delivery of products through "dropshipping,” which contributes to the implementation of proper logistics. At the same time, AlephCRM deploys reports of publications and sales in real time, enabling the analysis of operating results.

According to Javier Neumann, Finance Director at AlephCRM, “With the digital transformation of organizations, being active in the e-commerce platform is no longer a problem, and online sales operations can have a wider reach. Azure has made it possible to interconnect various tools that makes it easier to manage both our customers and internal operations. Resources such as Power BI for information analysis help better understand our data and indicate where it can be improved."

Similarly, AlephCRM is committed to increasingly use Microsoft Teams, another tool that helps improve the interaction between organizations and employees in the same area or department. Teams provides more dynamic teamwork using the internet, in addition to enabling online group meetings and videoconferencing.

Azure provides organizations with more than 100 services, with tools that can be enhanced –a true testimony that Microsoft and its partners, such as AlephCRM, are committed to making technology accessible to different segments. Micro, small, medium-sized, and large companies have gained access to various solutions with positive impact, making their business grow without limitations.

"AlephCRM's platform is based on Microsoft Azure services on the cloud, enabling us to deliver a robust and scalable solution on a regional level" Jonathan Saiegh, COO.

The original post was published at https://customers.microsoft.com/en-us/story/807730-alephcrm-partner-professional-services-azure-argentina