Microsoft Dynamics CRM vs Salesforce CRM: Which is the Best?
Microsoft Dynamics 365 is a suite of business applications that brings ERP and CRM capabilities to the table. Here a single platform has different modules for sales, customer service, marketing, field service, and finance & operations.
The key features of D365 are:??
The module centralizes and manages all customer interactions and their issues. It also helps customer service agents by offering them a knowledge base.??
D365 Sales module automates lead management, quote generation, and opportunity tracking for the sales team to help them manage everything.???
The Marketing module of D365 helps marketers create targeted campaigns by offering insights on customer journeys, email marketing, lead scoring, and event management.??
The tool comes with a reporting and analytics tool that helps businesses understand the market trends and customer preferences & their behaviors.
What is Salesforce??
Salesforce is a cloud-based CRM solution that basically offers a 360-degree view of customers including their preferences, buying history, and interactions. Over the years, its capabilities have expanded and now it also includes service, sales, marketing, and commerce capabilities apart from its core CRM.
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?Key Modules?
This module comes with tools for workflow automation, lead management, sales forecasting and opportunity tracking.??
This module helps in providing personalized shopping experiences by including features like order management, product recommendations, and loyalty programs.??
This module is all about offering customer service and support. It offers customer self-service options along with a knowledge base and case management.??
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This module of the product lets organizations analyze the behavior of customers and come up with personalized campaigns.??
This module enhances collaboration by connecting employees, customers, and partners.??
Difference between Dynamics 365 and Salesforce?
Apart from a few common points, both Dynamics 365 and Salesforce come with some key differences in terms of:?
Dynamics 365 is a platform with CRM and ERP capabilities that provides on-premises and cloud-based deployments. This platform integrates with other Microsoft products natively and comes with many ERP modules. The platform follows a modular architecture that lets users choose any specific module and pay for it.??
On the other hand, Salesforce is an independent CRM platform, which works on a cloud architecture offering multi-tenancy. This means Salesforce users share the same resources leading to chances of fewer customizations.?
For Microsoft users, it becomes easy to use Dynamics 365 as it comes with a similar interface just like the other apps from Microsoft. This helps new users to easily get on board, thus increasing D365 adoption.?
The interface of Salesforce is different as compared to D365. However, it is simple and modern. Its dashboard is customizable, and users can easily navigate through it.???
It is possible to integrate Dynamics 365 with other Microsoft products and enhance its capabilities. Moreover, integrating third-party apps is also possible.??
Salesforce offers custom integrations through APIs, while its AppExchange marketplace makes it possible to have third-party integrations as required. Moreover, the Einstein AI platform of Salesforce helps businesses to boost their capabilities through data analytics, automated workflows, predictive analytics, visualization tools, and intelligent insights.??
With Dynamics 365, businesses can enjoy the flexibility to deploy their systems on-premises or on the cloud. Here for on-premises solutions, businesses are required to perform updates on their own after hosting the software on their servers. In the case of cloud-based deployments, updates will be carried out by Microsoft.?
Salesforce only offers cloud-based deployments. This is the reason why it is preferred by businesses that require better control over their data.??
Both the CRM solutions enjoy strong community support. However, as compared to Salesforce, Dynamics 365 has a smaller community support system. Salesforce has a very active community formed by a huge user base called Salesforce Trailblazers. It is possible to get answers to different queries from the community, but chances are there that receiving many answers can turn out to be overwhelming for answer seekers.??
Dynamics 365 or Salesforce – which one to choose??
Both CRM solutions are quite popular in the market. However, which one you need for your business completely depends on your unique needs. Both can be custom-built and scalable. They come with key features and let you add extra functionalities based on your needs.??
If you wish to get ahead with Dynamics 365, get in touch with Shaligram Infotech. Being a certified Microsoft Gold partner, we have the best team of experts who can analyze your business and offer you the right solution that aligns with its success.?