Microsoft Copilot GTM Strategies for MS Partners

Microsoft Copilot's introduction presents a unique opportunity for Microsoft Partners to enhance service offerings and gain a first-mover advantage. However, some Microsoft Partners are hesitating to offer Copilot to clients, resulting in lost opportunities and clients to competitors embracing this new technology.?

Microsoft's release of Copilot across its product lines signifies a strategic shift towards artificial intelligence (AI). Despite the cost, Copilot offers proven long-term value for individuals and organizations. Recognizing this, clients are seeking solutions leveraging Copilot's capabilities. Microsoft's announcement that Copilot can be purchased directly from them or through Partners with no existing customer associations surprised many, highlighting a significant ecosystem change. The question for Microsoft Partners is: will you lead clients to this new era, or will competitors take over??

Partners face hurdles in adopting Copilot, primarily due to unfamiliarity with AI tools and integrating them into existing operations. Apprehension about the initial investment and effectively demonstrating Copilot's value to clients adds to these challenges. Notably, unlike other products, Partners must purchase Copilot licenses before use, hindering initial marketing and sales efforts. The absence of clear deployment and client problem-solving strategies further discourages some Partners from embracing Copilot.?

The recent surge in Copilot demand is fueled by its unique combination of AI technology and a strong commitment to data privacy and security. Unlike some AI tools that store and use client data for training, potentially exposing sensitive information, Microsoft Copilot prioritizes privacy. This ensures data protection and aligns with regulatory compliance requirements, making Copilot highly appealing to your clients.?

Here's how Microsoft Partners like yourself can incorporate Microsoft Copilot into their offerings:?

Developing Expertise: Utilize Partner resources and training opportunities such as:?

• Copilot Partner Training Events: Enhance understanding of Copilot's functionality, benefits, and use cases.?
• Partner Enablement Guides: Gain insights into deploying, managing, and leveraging Copilot for business improvement.?
• Virtual Showcases and Demos: See Copilot in action and understand its potential business impacts.?

Tailoring Solutions: Customize Microsoft Copilot for diverse client needs.?

• Retail: Enhance inventory management through predictive analytics.?
• Service Industry: Automate responses to common inquiries, improving efficiency and satisfaction.?
• Manufacturing: Predict maintenance needs, minimizing downtime and costs.?

Establishing a Support Framework: Create an attractive support framework with a clear service level agreement (SLA) focused on implementation and system assessments. The SLA should detail:?

• Response times?
• Continuous support (bi-monthly reviews and quarterly updates)?
• Comprehensive assessments (semi-annual system evaluations)?

This strategic positioning enables Partners to win more business by showcasing their expertise and value-add. As a result, Partners are better equipped to secure and expand long-term relationships, directly contributing to increased revenue streams.?

For effective marketing, adopt a strategic GTM approach aligned with your buyer's journey. This approach incorporates a phased rollout timeline and leverages specific assets and resources at each stage.??

This is just a bite-sized preview of the “Effective Microsoft Copilot GTM Strategies for Microsoft Partners” blog. Visit our website for the full blog to explore these GTM phases in detail and gain valuable insights.?

Also, download our FREE Copilot GTM Guide for Microsoft Partners to successfully integrate Copilot into your service offerings.??

Ready to help your clients embrace the new era of work with Microsoft Copilot? Connect with the Microsoft Partner marketing experts and learn how we can help you launch your Copilot GTM strategy to secure a competitive edge.?

Maven Collective Marketing is pleased to announce our participation in the upcoming IAMCP TOLA Houston, IAMCP Global, and DynamicsCon events this April and May 2024.?

Join us as we dive into innovative strategies for Microsoft Partners to transform their AppSource listings into powerful lead generation tools and leverage AI to supercharge their marketing efforts.?

Event Details:?

IAMCP Houston: April 25, 2024, 11:00 AM - 1:30 PM CT. Register here.?

IAMCP Global: May 7, 2024, 7:00 AM PT. Reserve your seat.?

DynamicsCon Partner Marketing Event: May 13 to 16 2024. Save your spot now.?