Microsoft channel chief Rodney Clark on how partners can drive ‘higher-value’ workloads and services

I’m always on the hunt for relevant info and I loved this - one of the best articles I’ve seen on this topic for a while. Here are a few paragraphs as a taster...

In an interview with CRN, Clark outlined the priorities that Microsoft has for partners and how the company plans to invest to support profitable partner growth in its partner network over the next year. Areas of “significant” investment for Microsoft will include digital skilling and technical capabilities for solution providers, as well as added incentives in hot areas such as security, Clark said.

Specifically, one of the biggest priorities going forward is on helping more partners to achieve advanced specialisation, as a way to enable them to meet customers’ digital transformation needs, he said.

“A lot of our customers are now coming to us with a digital path already charted,” Clark said. “And so now, what they’re looking for are solutions that snap into that—as opposed to, before they were looking for a partner organization to provide that digital path. So what that means for our ecosystem is, for them to drive the higher-value services and for them to drive the higher-value workloads—which translates to profitability—they need to focus on advanced specialization.”

Pretty valuable stuff, I’m sure you’ll agree! Why not check out the whole article here and share your thoughts with me afterwards: email me at [email protected]