The Microsoft in Microsoft Bing
Bing super fans may recall that back in October of 2020?we added Microsoft to the Microsoft Bing name. This was both for consistency across other Microsoft products, but is also a reflection of the highly advanced AI technology Bing contributes to the rest of Microsoft.??
Here are just a few examples of how the technology we are building in Bing is infused across the Microsoft ecosystem:?
Office
The?Microsoft Turing?team within our search organization contributes some of the most critical features in Microsoft Bing. For instance, Turing large scale deep learning models power the top answers extracted from web results (Bing Q&A). These same large-scale models that are trained within our search organization are then leveraged across Office to help users accomplish their tasks more quickly. Here are a few examples where you may be leveraging Bing technology:
Another one of our larger contributions to Office is through Microsoft Search, the search that is integrated across Microsoft 365 (SharePoint, Outlook, etc.), and which is developed as a close partnership between Office and Bing. Whether you're searching for people, files, organization charts, sites, or answers to common questions, a lot of the technology that helps you find what you need evolved from?Microsoft Search in Bing.??
Windows
Both Windows Search Box and Search Highlights* bring the search advancements from Bing directly to your taskbar, helping you find the information you need – across desktop and web.?
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Many of us, myself included, use LinkedIn as our go-to source for information on our professional network. Technology from Bing is helping here too; LinkedIn leverages Bing’s Q&A and ranking models for their search.?
Azure
Bing’s semantic search technology allows us to go beyond keyword matching to searching using the semantic meaning behind words and content – this is an important and complex advancement in search. We have collaborated with Azure Cognitive Search to integrate?Bing’s semantic search capabilities for third parties. This means we can bring the best AI at Scale technology, from models to software to hardware, directly to our third parties.
We also contribute Bing technology to multiple Azure Cognitive Services, Microsoft Edge, Dynamics 365, Xbox and more.?
I tell my team that in our search organization we have two main jobs: 1) to build search experiences that delight our users and that advance and grow our search business 2) to contribute advanced AI technology across Microsoft.?
While the first is pretty obvious, many people don’t realize the size and scale of the AI technology that we develop. We work on some of the largest deep learning SOTA (state of the art) models in the industry, including the?Turing NLG model with 530 billion parameters.??
I’m extremely proud of both the work we do to deliver an amazing search experience to our users and the contributions our team is making across the Microsoft products you know and love. And that’s how we earned the ‘Microsoft’ in Microsoft Bing.??
* Available in Windows 10 and Windows 11 Insider Preview?builds for testing and feedback