Microsoft Ads Just Dropped Some Updates You’ll Love! ??

Hi marketers!

Hope you're having an amazing February! And since it’s the month of love, Microsoft Ads just sent us a little Valentine’s gift: some updates to make our campaigns smarter, faster, and way more efficient. So, let’s dive in and see what’s new!

?? Targeting Just Got a Whole Lot Smarter

Ever feel like your B2B ads are just shouting into the void, hoping the right people hear them? Well, LinkedIn Profile Targeting in Performance Max is here to fix that! Now available in the US, Canada, UK, Australia, France, and Germany, this update lets you fine-tune your audience based on company, industry, and job function. That means no more guessing if your ad is landing in front of the right decision-makers, now you can make sure it does. Perfect for making your B2B campaigns more effective.

And speaking of smarter targeting, Enhanced Reporting & Conversion Value Rules is another great update. You can now get more detailed audience segmentation and track asset performance better. Plus, you can adjust conversion values based on location, device, or other factors. More data, better decisions, and higher ROI. It’s a win-win!

?? Campaigns, But Make Them Faster

We all know the pain of manually inputting location after location when setting up a campaign. Well, say goodbye to that because Bulk Location Targeting for Search Campaigns lets you add multiple locations all at once. Less busywork, more time optimizing (or, let’s be real, more time for coffee).

Another small but mighty change: Impression-Based Remarketing is now global and available in Editor. This means you can now retarget users who saw your ad, even if they didn’t click on it. Before, remarketing only worked if someone interacted with your ad, but now, just getting an impression is enough to keep your brand top-of-mind. Think of it as your second chance to convert those window shoppers into actual buyers.

?? Multi-Format Campaigns & Better Tracking

Managing different ad formats in separate campaigns can be a pain. Multi-Format Campaigns for Audience Ads solves this by letting you handle different ad formats in one place. This makes campaign management easier and keeps your messaging consistent.

And for those of us obsessed with tracking every detail (guilty! ??), Impression Trackers for Display & Video will make you happy. You’ll now get more accurate insights into how many people actually saw your ads, making it easier to optimize reach and performance. Because if you can measure it, you can improve it.

So there you have it, some useful updates to improve targeting, make campaign management smoother, and give you better data. Whether you’re a data geek, an efficiency lover, or just someone who wants better ad performance (aka all of us), these changes are worth checking out.

Want more details? Check out Microsoft’s official update here.

Happy advertising, and may your campaigns bring you all the love (and conversions)! ??

Cheers,