Microsft(bing) Ads or Google Ads, Which platforms to choose?

As a digital marketer,

I often get asked about the differences between Google Ads and Bing Ads.

Both platforms offer pay-per-click advertising, but they differ in terms of their advertising networks, audience reach, and targeting capabilities.

In this article, I'll compare and contrast Google Ads and Bing Ads to help you determine which platform might be best for your business.

First off, let's talk about advertising networks.

Google Ads

Google Ads is the largest search engine in the world, which means it has a massive advertising network that includes Google search results, Google Maps, YouTube, and a network of partner websites.

This gives advertisers a wide range of options for reaching their target audiences.

Bing Ads

Bing Ads, on the other hand, has a smaller advertising network that includes Bing search results, Yahoo search results, and AOL search results.

In terms of audience reach, Google Ads has a much larger audience than Bing Ads.

According to recent data, Google has over 90% of the global search engine market share, while Bing only has around 2%. This means that businesses that advertise on Google Ads have the potential to reach a much larger audience than those that advertise on Bing Ads.

When it comes to targeting capabilities, both Google Ads and Bing Ads offer a variety of options for reaching specific audiences.

Google Ads offers a range of targeting options, including geographic targeting, device targeting, demographic targeting, and keyword targeting.

Bing Ads offers similar targeting options, but its demographic targeting is limited to age and gender, and its device targeting only allows advertisers to target desktop or mobile devices.

Another key difference between the two platforms is cost. Generally speaking, Google Ads tend to be more expensive than Bing Ads, particularly for highly competitive keywords.

However, this can vary depending on the industry and the specific keywords being targeted.

In conclusion, both Google Ads and Bing Ads offer valuable opportunities for businesses looking to reach new audiences through pay-per-click advertising. While Google Ads has a larger advertising network and audience reach, Bing Ads can be a more cost-effective option for some businesses.

Ultimately, the best choice will depend on your business's specific needs and goals, as well as your budget and resources.

BTW, Here is a tool my team created to get a better understanding of which platform could be the right one for your business,

https://www.plumfind.com/ultimate-guide-on-ad-platforms-google-facebook-microsoft-linkedin-amazon-ads-compared

Please check it out and Share your feedback!