MicroProximity: Tourism opportunities
The tourism sector has experienced rapid growth and gained in importance all over the world, and in Ireland, of course, it was no different. According to the latest report released by the Irish Tourist Industry Confederation (ITIC), that segment was worth over €8 billion to the Irish economy in 2016.
Not by chance, 2016 was considered a prosperous year to the tourism industry in which many records were surpassed in either volume and value terms. To get an idea, the estimated number of visitors last year was 8.8 million, up 10% to 2015.
The good news is that 2017 promises to be even better. Consistent with the report released by the ITIC, an aggregate growth of 3% - 5% in volume and 5% - 7% in value could be expected for 2017. With a prime location and economy at full throttle, it should not be surprising that Ireland is such a popular destination for tourists from all over the world.
Creating opportunities with MicroProximity
But while the industry is promising, companies must be aware that it is essential to be connected to succeed in the tourism market nowadays. Especially because tourists want information and services that are immediately available.
Therefore, to stand out from competitors, it is important your business to be present in the micro-moments of their target audience, something readily achievable through the adoption of MicroProximity.
This technology is considered the most efficient way to do marketing nowadays once it enables companies to market directly to its consumers when they need and with the exact item they want. Besides that, it is worth to emphasize that MicroProximity Solutions can target your competitor’s clients inside their business location, a technique called Conquest Targeting.
Also, MicroProximity allows your company to reach consumers when they are at particular places (Location Targeting), attract potential customers when they are nearby (Area Targeting) or reach them based on what they are doing (Activity & Interest Targeting).
The online territory has created a world of possibilities for businesses, providing smart tools to identify and attract the right target audience.
There is little doubt that the advances of new technologies have transformed the tourism sector, and if you want your business to be a success, you should also make the most of what it has to offer. If you want to find out more about how MicroProximity can create opportunities for your business, contact ICR Media Solutions via email [email protected] or phone: +35314794246.