Microlearning Magic for Marketers
Hi Everyone,
Welcome back to another edition of Mastering Marketing.
Imagine learning everything you need to know about marketing in just a few minutes a day? This week, I consider the benefits of Microlearning as a way for marketers to acquire the latest industry knowledge. I've also shared three more news articles that have captured the marketing world's attention recently.
????Microlearning for Marketers: Bite-Sized Knowledge for Busy Professionals
????In the News | Ford's Influencer Campaign
????In the News | Consumer Ad Fatigue on Social Media
????In the News | Pipeline360 Display Ad Platform
????Microlearning for Marketers: Bite-Sized Knowledge for Busy Professionals
Staying up-to-date with the latest marketing trends and techniques is crucial for success. But how can busy professionals find the time for continuous education? This is where microlearning comes in, a modern approach to professional development.
Did you know that microlearning can improve retention rates by up to 80% compared to traditional learning methods? With its bite-sized approach, microlearning offers a convenient and effective way for marketers to enhance their skills without disrupting their busy schedules.
In this post, we’ll explore what microlearning is, its benefits for marketers, its benefits for marketers, how to implement it effectively, and the future trends shaping this innovative learning method.
What is Microlearning?
Definition and Explanation
Microlearning refers to the delivery of educational content in small, focused segments. These bite-sized modules are designed to make learning more accessible and engaging. Characteristics of microlearning include short duration, specific learning outcomes, and the ability to access content on-demand. This approach is particularly beneficial for busy professionals who may not have the time to commit to lengthy training sessions.
Historical Context
The concept of microlearning isn’t entirely new. It has evolved alongside digital technology, making it more relevant today than ever before. Initially used in language learning apps like Duolingo, microlearning has expanded into various fields, including corporate training and professional development.
Examples
Real-world examples of microlearning include:
Benefits of Microlearning for Marketers
Flexibility and Convenience
One of the most significant advantages of microlearning is its flexibility. Marketers can engage with content on-the-go, fitting learning into their daily routines. Whether it’s during a coffee break or a commute, microlearning ensures that education is always within reach.
Retention and Engagement
Research shows that microlearning can lead to higher retention rates compared to traditional learning methods. The short, targeted nature of the content helps learners focus better and retain information more effectively. Additionally, microlearning’s interactive elements keep engagement levels high.
Relevance and Customisation
Microlearning allows for tailored content that meets specific marketing needs and trends. This customisation ensures that marketers are always equipped with the latest knowledge and skills relevant to their industry.
Cost-Effectiveness
Traditional training programs can be costly. Microlearning, on the other hand, offers a cost-effective alternative. By focusing on specific skills and knowledge areas, companies can reduce training costs while still delivering high-quality education.
Implementing Microlearning in Marketing Teams
Successfully integrating microlearning into a marketing team’s professional development strategy requires careful planning and execution. Here are some steps to guide the implementation process:
Identifying Learning Needs
Before implementing microlearning, it’s crucial to assess the skill gaps within your team. Determine the objectives of the microlearning program and identify the areas where your team needs improvement.
Creating Bite-Sized Content
Developing effective microlearning modules requires careful planning. Focus on creating content that is concise and engaging. Ensure that each module has a clear objective and can be completed in a few minutes. Examples of microlearning formats include:
????In the News | Ford's Influencer Campaign
Ford UK launched a new social media campaign using influencers to promote its hands-free driving technology. Drawing on the Passenger Princess TikTok trend , the campaign is designed to appeal to people who enjoy being passengers rather than drivers. Ford's new social media campaign featuring female influencers Nella Rose, Farah, Beth McCreadie and Lisah, who all review the accompanying merchandise including shades, keychain, thermal and hand cream.
For more details, read the full article here.
????In the News | Consumer Ad Fatigue on Social Media
A survey revealed that 91% of online shoppers feel they see too many ads on social media, leading to ad fatigue and negative brand perception. This ad overload is leading some consumers to take action, such as unfollowing brands or blocking ads altogether. They're also turning to other channels, like messaging apps and email, to avoid the barrage of social media marketing. This shift in consumer behavior is making it more difficult for companies to track and target their audience.
For more details, read the full article here.
????In the News | Pipeline360 Display Ad Platform
Pipeline360 has launched a new AI-driven display advertising platform aimed at improving campaign efficiency for B2B marketers. This platform addresses the industry's challenges of reaching target audiences, generating leads, and complying with data privacy regulations. By leveraging AI and first-party data, marketers can create highly targeted campaigns that engage potential customers throughout the buying journey. The platform also offers enhanced reporting and analytics to measure campaign performance and optimise results. This new solution combines display advertising with content syndication to create a "Branded Demand" approach, building brand awareness and generating leads simultaneously.
For more details, read the full article here .
For The Love of Marketing - Marketing Podcast
Explore a treasure trove of marketing insights on the "For The Love of Marketing" podcast, where I explore essential topics such as affiliate marketing, gamification, AI, video marketing, and more. Each episode is brimming with practical advice and in-depth conversations with industry leaders.
Whether you're intrigued by the influence of FOMO, eager to master email marketing, or contemplating the future of SEO, our podcast is your go-to resource. Delve into our extensive library of episodes to enrich your marketing expertise and stay ahead of industry trends.
Tune in to "For The Love of Marketing" and unlock valuable insights to elevate your marketing strategies.
Subscribe to the podcast:
New Book | Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing
Explore the future of digital marketing with my latest book, "Marketing in Web 3.0". This comprehensive guide navigates the complexities of Web3, the metaverse, and AI.
This book is your roadmap to understanding how these technologies are reshaping marketing, offering strategies for gamification, immersive experiences, and beyond. Whether you're curious about where to start or how to lead your marketing team into this new era, "Marketing in Web 3.0" provides the insights needed for a seamless transition.
Pre-order now and be prepared to lead your brand into the future of digital marketing.
Here's an interesting read from my strategic marketing agency, SK…
How to Build an Influencer Strategy
The influencer marketing trend is growing rapidly. More than 60% of companies in the US used this method within their digital marketing strategies in 2020 and the global market value of influencer marketing more than doubled between 2019 and 2021.???
It is no surprise that more and more businesses are exploring the possibility to collaborate with these digital creators. Influencer marketing is authentic and more human than other ways of reaching consumers, such as traditional advertising. When partnering with influencers, a brand aligns with people who are passionate about their craft. This reflects the business in a positive light, demonstrating authenticity and sincerity.???
Influencer marketing focuses on building relationships with people who already have a meaningful and sizable online presence, reducing the investment required for advertising. With that in mind, this article provides an overview of how organisations can incorporate influencer marketing into their overall strategy.
Developing an Influencer Strategy?
Defining Objectives??
As with any strategy, determining the objectives is the starting point and the KPIs that will be used for measurement.??
An example of a well-thought out campaign with tangible numbers to demonstrate its effectiveness would be the collaboration between the clothing line Adore Me and TikTok influencer, Remi Bader.??
Remi Bader is a body positive plus-size woman creating video content which has gained more than 3.2 million views on her TikTok alone, along with over 8,800 likes on her Instagram reels. The Adore Me brand, specialising in lingerie, nightwear and swimwear decided to join forces with this creator to showcase their range of size-inclusive swimwear, with a highly favourable outcome.??
Read More ...
Thanks for reading!
I hope you found this week’s newsletter insightful. If you did, I'd be really grateful if you could share it with your network and tag your friends & colleagues. Our MM community is approaching 30,000 now so if you're finding it useful, please do take a moment to share it with someone you think could benefit.
About Simon
I have been helping companies with their marketing from start-ups to global organisations for over 25 years and I’m also the author of 2 best-selling books in the field. Whether it’s growth, branding, performance, content marketing, SEO or many other areas, I have helped companies all over the world to deliver market-leading results and I'd love to help you if I can.
Simon