Micro-influencers to the max
Finance Studio
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IN THIS ISSUE: 4 ways to secure influencer endorsements ? Perspective: The Fed's High Wire Act ? Wealthsimple's audience insights power viral campaign ??Shifting perceptions with data visualization
4 ways to secure influencer endorsements
A best-selling author promotes an up-and-coming author. A billionaire tech investor speaks on a podcast and mentions his favorite software and practical tools for success. A celebrity invests in a popular financial app or becomes a pitch-man for reverse mortgages.
When used as part of your content marketing strategy, endorsements are another way to help your firm sell itself.?
Vested insights
The Federal Reserve (Fed) has gambled again and it deserves attention. With two interest rate cuts totaling 75 basis points (hundredths of a percentage point) since September, it and its chair, Jerome Powell, have effectively announced the balancing of two policy judgments. Neither is secure.
? ? ? Don’t miss Milton Ezrati's inflation discussion on Straight Arrow News.
What we're reading?
Wealthsimple's audience insights power viral campaign: It’s important to read the room — even if the room isn’t a physical space. When it comes to social media marketing, the most successful campaigns - like this viral YouTube series about financial literacy that garnered over 1.5 million views - are fueled by solid audience research.
Shifting perceptions with data visualization
The Indexed Annuities Leadership Council (IALC) member products were largely misunderstood, due in part to the data necessary to explain the value.
To help IALC build positive awareness, we began developing a program that included a microsite, white paper, video, and a digital campaign centered around telling a holistic story and better data visualizations.
The microsite had extremely high engagement, media sentiment around the fixed indexed annuities product improved significantly, and member firms reported stronger indexed annuities sales.?