Micro-Influencer Marketing: A Comprehensive Guide

Has a celebrity ever convinced you to buy something?

It’s okay if the answer is yes -- we’ve all been there. Micro-Influencer marketing is a relatively recent idea that has entered the social media sphere. Similar to influencer marketing, but on a smaller scale, brands collaborate with users who have smaller social media followings to promote products.?

We'll cover everything you need to know about Micro-influencers in this blog post and how you can get in touch with these people to promote your brand.

What is Micro-Influencer Marketing?

Micro-Influencer marketing involves brands collaborating with social media users who have between 1,000 and 10,000 followers. They typically enjoy high levels of audience engagement and are well-known in their specific field of expertise. By pursuing Micro-Influencers, brands can increase their presence in specialised markets.

Social media users with followers between 1,000 to 10,000 who engage with their audience, as opposed to typical celebrities, authorities, or public figures (who have a relatively larger following), are Micro-influencers. They are people who work in or specialise in a certain industry and frequently post on social media about the things they enjoy.

For example, a Celebrity Fashion Influencer might boast of millions of followers. But a Fashion Micro-Influencer might have only a few thousand followers and post fashion tips and hacks on Instagram for their fans to get inspired. Even with this relatively smaller following, they receive a healthy amount of engagement.?

The Value of Micro-Influencers

Incorporating Micro-Influencers into your influencer marketing strategy might seem counterintuitive. Why would you seek out someone with a smaller following to promote your brand?

There are several reasons to believe Micro-Influencers might get better results for your brand.?

Micro-influencers have more targeted audiences.

A study suggests that Micro-Influencers have more targeted follower bases than influencers with follower numbers in the hundreds of thousands and millions.

Think about it: If a clothing brand partnered with a celebrity with millions of followers on Instagram, the celebrity could reach their huge pool, but a large portion of them might not be interested in fashion. Instead, if the clothing brand connected with 100 fashion bloggers with 1,000 followers apiece, it would be able to connect to a smaller but far more targeted and engaged audience.

Micro-Influencers are more affordable.

Micro-Influencers are typically more affordable than celebrities or profiles with millions of followers. They also tend to provide a lot of flexibility that usually works in the brand’s favour.?

Collaborating with Micro-Influencers is a win-win situation for the brand. They can always opt for long-term collaborations with influencers. For Micro-Influencers with smaller followings, brands may even be able to compensate them in the form of free products.?

Micro-Influencers are more authentic.

Most Micro-Influencers handle their own accounts, so the content comes from their personal experiences. If a Micro-Influencer comments on a promotional Instagram post, their followers may be more likely to click through to the brand's website since the trust and credibility of their content are higher.

Also noteworthy is the recent change in Instagram's algorithm to match Facebook's. Instagram feeds now prioritise authentic, high-quality content, with posts from users' followed and interacted-with profiles appearing first. If the algorithm determines that users may be more interested in it, this may make the Micro-Influencer’s content more and more visible.

Additionally, Instagram’s Explore tab helps users find and interact with the content created by Micro-Influencers easily.

Are you on board with Micro-Influencers? If yes, we understand that getting in touch with Micro-Influencers and coordinating with multiple such influencers can be a tedious task! It can be difficult to find the correct influencers and be time-consuming to keep in touch with influencers regularly.?

This is where Wyshlist comes in. Based on the target niche and finances, we assist businesses in developing tailored, scalable campaigns that make use of a wide array of different types of influencers. Wyshlist uses its extensive network of relationships in the industry and its database of thousands of influencers to help marketers run effective campaigns. To learn more about what we can do for your company, get in touch with us right away. You can also visit our website www.wyshlist.in or download our app - https://bit.ly/wyshlist