Micro Influencer or Macro Influencer: Which One Do You Choose?

Micro Influencer or Macro Influencer: Which One Do You Choose?

It should be taken seriously that there are many things you should pay attention to when choosing Influencer for your brand's digital marketing strategy.

The impact index for a campaign can be derived from the various data sources provided by influencer marketing platforms to measure the effectiveness of campaigns, such as clicks, story views, and actual sales.

If we get back to the first question of which category of influencer is more effective for use in your next influencer campaign, the data shows us that it really depends on what you are trying to achieve. Are you looking for engagement or actual purchases?

Not only from the goal of the campaign, but the choice of an influencer must also be based on a profession that is aligned with their field of expertise, such as well-known chefs, specialist doctors, practitioners in certain fields, and so on, then determine whether it matches the product and brand you own.

When you're ready to start generating more focused leads, micro influencers are the answer. While they tend to have close relationships with their followers, micro influencers are more specialized so their audience is primed to hear marketing messages within that niche.

Macro influencers are great for bringing awareness to your brand, products, and services. You can use this relationship to increase your own engagement rates and boost your brand's reach. Since macro influencers have a healthy number of followers, they can help you reach a larger audience and increase your brand's reputation.

If you aim to increase engagement, choose micro Influencer. Because the more followers micro influencers have, the lower Engagement Rate they acquire.

If your goal is to reach a larger market, pick macro influencers. Because macro influencers tend to reach less audience with their small amount of Instagram followers.

Consider using micro influencers if you want to strengthen brand loyalty. Micro influencers are more authentic compared to celebrities. This is also the main reason why their followers listen to them because they are more relatable.

Last but not least. both are doable! it depends on what your main goal is and how much the budget is.

Sounds a bit complicated, really… But it's worth trying! Start to maximize your digital activities by contacting us at [email protected] to claim a FREE consultation!