The Michelle Obama Way

"Do something." Two simple words that hold the potential to transform lives, communities, and even nations. Recently, echoing through the halls of the 2024 Democratic National Convention during Michelle Obama's speech, these words ignited a passionate response from the audience. As they chanted, "Do something! Do something!" in unison, I couldn't help but reflect on the power of this seemingly simple phrase.

As a communication consultant, along with Deborah Dor at Curayio, I often urge clients to "do something" different to elevate their leadership and communications and achieve even greater success - whatever success means for them. We believe much can be learned from Michelle Obama's way as an enigmatic and courageous communicator.

Own Your Narrative

"Your story is what you have, what you will always have. It is something to own," Obama writes in her memoir, "Becoming." This statement underscores the importance of your narrative in both personal and professional spheres.

?Michelle Obama has consistently engaged and inspired audiences by owning and sharing her personal story. From humble beginnings in a working-class Chicago family to graduating from Harvard University with a law degree and becoming a lawyer to serving as First Lady, she has used her narrative to convey powerful messages about identity, education and resilience.?

Never Grow Up

"What do you want to be when you grow up?" It's a question we've faced in childhood and one that Obama brilliantly challenges in her biography. "As if growing up is finite. As if at some point you become something and that's the end," she muses. This perspective challenges us and reshapes attitudes towards personal and professional growth.

Embracing a growth mindset opens doors to continuous learning and the ability to adapt throughout our lives and careers. It encourages us to view challenges not simply as roadblocks but as opportunities to enhance our skills and capabilities.

Authenticity = Connection

Obama's communication style is a masterclass in balancing strength with warmth and authority with relatability. She tackles complex societal issues with a unique blend of personal anecdotes and broader commentary, making her messages accessible and engaging.

This authenticity enables her to address difficult topics—from racial inequality to women's rights—in a way that is challenging but non-threatening. It reminds us that effective communication isn't about perfection; it's about connection.?

Every now and then, it's easy to become complacent and complain about what's wrong. But authentic leadership, in any role, comes from taking responsibility and action. It comes from owning our stories, striving to evolve continuously and communicating authentically.

So, I encourage you to imagine how you can “do something” differently today to make your message heard. How can you use your unique experiences to compel and inspire others? How can you "do something" to create positive change? In the words of Michelle Obama, your story is yours to own. This could be the time for you to find the courage to use it.