Michelle Meyer, Chief Economist of Mastercard Economics Institute, Joins Prestigious 2024 CMA | SIMA Conference Lineup

ARC is excited to announce Michelle Meyer , the Chief Economist of the 萬事達卡 Economics Institute, as the first keynote speaker to kick off the 2024 CMA | SIMA Annual Conference, set to take place in Dallas, Texas from February 26 to 28th. She will provide a macroeconomic overview of the US and global economy, with a read-through to consumer sentiment, behavior, and spending/outlook. Her keynote address will set the tone for the rest of the conference, as attendees and presenters discuss the impacts of the global economy on category management, shopper insights, space planning, and more.

Michelle brings a wealth of experience and expertise to the stage, having previously served as the Head of U.S. Economics at BofA Global Research. In her role at BofA, Michelle was responsible for providing the firm’s U.S. economic forecasts, including insights into GDP, inflation, and Federal Reserve policy. Her research focused on the health of the consumer, utilized a variety of high-frequency data sources. Michelle is a respected member of the Economics Club of New York and is a frequent commentator on major news media outlets such as CNBC and Bloomberg TV. She is also regularly cited in print and online media.

"Michelle Meyer's deep understanding of economic trends and her track record of insightful analysis makes her the perfect choice to start off our powerhouse lineup of Keynote Speakers slated to take the stage at the 2024 CMA | SIMA Annual Conference," shared Emily Callahan , President of ARC.

Michelle is an esteemed economic expert, bringing with her a proven leadership background and a history of shaping economic discourse. Her perspective on the challenges and opportunities facing the industry aligns seamlessly with this year's conference theme, Trailblazing Retail’s Bold Future, as the industry collectively returns to an innovative mindset following a period of disruption. Content tracks for the conference include data-driven storytelling, embracing AI and Machine Learning, cross-functional collaboration, and more. Take a look at 30 additional speakers and workshop facilitators on the Speaker page: Speakers - Category Management Association (catman.global)

For more information about the 2024 CMA | SIMA Annual Conference and to take advantage of special pricing, please visit https://www.catman.global/annual-conference.

ARC is the master association for the Category Management Association (CMA), Shopper Insights Management Association (SIMA), Space Planning Community, and newly launched Health and Wellness Community.