Michael’s February “AIR” Newsletter for Leaders of Small and Medium B2B Professional Service Firms

Welcome to the second edition of our monthly "AIR" newsletter - your one-stop-shop for enriching Advice,? Insights, and actionable Recommendations explicitly tailored for leaders of Small and Medium-sized B2B Professional Service firms.

Our mission here is simple - to help you navigate the complexities of your niche, boost your business acumen, foster innovation and ultimately catalyse your firm's growth.

So, get ready to get your next dose of?AIR through exclusive content, expert advice and tailored offerings promising to keep you ahead of the curve!

Maximise Client Spend & Retention in 2024: Get Essential Tips at this Week's 'Ask Michael Anything'??

???Attention Small and Medium B2B Professional Service Firms!????

Don't miss this week's "Ask Michael Anything" session! This is a great opportunity to get your most pressing business challenges addressed.?

I will also be sharing three?strategic but highly practical and effective strategies to maintain client loyalty, increase client spend and drive your firm’s growth.?

Whether you're facing obstacles in scaling your business, experiencing issues in client conversion, or simply seeking ways to enhance your business strategy, I am here to deliver valuable insights and support you.

To register for this LinkedIn Audio Event, please click here .

Best Strategy to Drive Your Firm’s Growth: Don’t Go It Alone!!?

A critical component of your firm’s?Go-to-Market strategy to acquire clients, enter new markets and drive overall growth is to establish strategic partnerships.?

But how do you identify potential partners? What are some of the key selection criteria and considerations? To learn about how your firm should identify and pursue partnerships, check out the recommendations of myself and other experts in a recent?Dynamic Business?magazine article.

To read,?click here .

Revamp Your Professional Service Firm’s Strategy with our B2B Go-to-Market Audit!?

Are you struggling or unclear as to how to reach your firm’s revenue and growth goals for 2024??

We aim to change that with our new B2B Go-to-Market Audit.?

Specifically designed for professional service firms, it will provide you with the insights, action plan and roadmap to deliver the results you seek.?

To learn how it works, watch the short video above.

Learn to Navigate the B2B Professional Services Landscape in 2024—Attend Our Exclusive Webinar!

Are you frustrated that the Business Development tactics such as Emails, Cold Reach and even Social Media are not producing the same results they used to? ?

That’s because such tactics no longer work. In fact, studies conducted reveal that

• 55% of sales leaders recognise that driving B2B revenue growth requires significant upskilling.
• B2B buyers only spend 17% of the time considering a purchase with potential suppliers

Successfully acquiring and retaining B2B professional service clients requires a much deeper and broader skill set, a coordinated and holistic Go-to-Market approach that is in alignment with our buyers’ expectations and purchase behaviours. ?

To learn what skills and strategies are required to achieve your firm’s revenue and growth goals, join myself and Rob Hartnett on 5/6?March for our interactive webinar,?Unlock Future Success: Mastering B2B Go-to-Market Strategies for Professional Service Firms in 2024”

For further details and to register, click here .

And…whenever you are ready, here are 3 other ways I can assist you:

1. Get?Your Ultimate CEO B2B Growth Checklist: Ensure your firm has all the fundamentals necessary to acquire and retain business clients and business growth.?Click here
2. Get a copy of my book,?Listen Innovate Grow: A Guidebook for Start-Ups and SMEs to Acquire and Grow Business Customers.?It will show you how you execute these 3 key activities for sustainable profitable growth.?Get your free chapter sample here
3. Work with me “1 on 1”.?If you would like to have you and your team work with me 1 on 1 to meet your firm’s objectives, check out our?Service offerings

WHAT KIND OF “AIR” Do You Seek?

Are there specific topics and/or questions that you would like to see covered??This newsletter is created to educate and empower YOU based on the needs of your firm.?

Please?private message me?and let me know.

Until next month,

Michael

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