Michael Schein on How To Create and Deliver on Hype
Robert Glazer
5X Entrepreneur, #1 WSJ & USA Today Bestselling Author, Top .1% Podcast Host and Keynote Speaker. Board Chair & Founder @ Acceleration Partners
Michael Schein is a self-described hype artist. He is the founder and president of MicroFame Media, where he’s worked with clients such as eBay, LinkedIn and Citrix. He is also the author of The Hype Handbook, shares 12 secrets for generating and leveraging hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community. Michael’s writing has been featured in Fortune, Forbes, HuffPost and Psychology Today.
Michael joined me on?the Elevate Podcast ?to talk about how to create hype, how to use propaganda for good, and much more.?
You can listen on?Apple Podcasts ,?Spotify ?and?Stitcher?
About the Elevate Podcast
The Elevate Podcast? is a weekly show where I sit down with top CEOs, authors, thinkers and changemakers to discover how they perform at such a high level. The Elevate Podcast publishes every Tuesday morning and can be heard on your favorite podcast platform, including?Apple Podcasts ,?Spotify ?and?Stitcher . If you like what you hear, be sure to leave us a review!
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Robert Glazer ?is the Founder and Chairman of the Board of?Acceleration Partners ,?an award-winning partner marketing agency ranked?#4?on Glassdoor’s best places to work. He is the?#1?Wall Street Journal bestselling?author of six books ?and the author of?Friday Forward , a global newsletter that reaches over 200,000 readers worldwide each week.
Michael is one of the best!