MICAM show closed yesterday- what you may need to know (at a glance).
Alexander Geyman
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- The 88th edition of MICAM, the international footwear exhibition promoted by Assocalzaturifici, came to a close yesterday, September 18th.
- The event was attended by 44,076 trade visitors, including 60% from abroad, who were able to peruse a wide range of exhibits offered by 1303 companies.
- Attendance figures showed a 0.94% increase in individual visitor numbers compared with February 2019.
- In particular, dealers from abroad rose by almost 2% while there was a 0.55% drop in the number of Italians.
- On the international front, we continued to see substantial numbers of visitors from China and Hong Kong, due to the fact that the show did not coincide with holidays in those countries; we also had a 10% increase in attendees from Switzerland.
- Traditional European markets substantially held up while we saw a double-digit drop in visitors from Russia (-12.85%) and Ukraine (-8.68%).
- MICAM will continue its efforts pursuing export opportunities – with particular reference to the Russian and Ukrainian markets which, as was already forecast prior to the event, are shrinking.
- Amongst the various novelties presented during this edition of MICAM, the one that aroused particular interest on the part of trade visitors was the PLAYERS DISTRICT. This new exhibit area was created to provide a showcase specifically for sports and outdoor shoes, a segment that is increasingly attracting the attention of buyers and consumers and that requires manufacturers to invest continually in research and technology.
- The next edition of MICAM from 16 to 19 February 2020, with the F/W 2020-2021 collections.
Note: This is a shortened version of the official Press Release issued by ASSOCALZATURIFICI on September 19, 2019.