MHS Newsletter

MHS Newsletter - Case Study

In this month's newsletter, we will be discussing the latest trends in the news, important information regarding the influencer marketing industry, as well as last month's case study on My Haul Store. Our goal is to provide our readers with valuable insights into the constantly evolving world of influencer marketing through the most up-to-date information available.

Advertising Standards Council of India (ASCI) has recently revised its guidelines for social media influencers. As per the new guidelines, influencers must disclose the nature of their partnership with brands, such as whether it is a paid promotion or a gift. They must also ensure that their endorsements are truthful and not misleading. Failure to comply with these guidelines may result in penalties for both the influencer and the brand.

Recently, the Advertising Council has received 2,767 complaints against brands and influencers for not clearly disclosing their partnerships according to the new ASCI guidelines. The lack of transparency was one of the main reasons why the audience lost trust in influencers, according to Manisha Kapoor, CEO and Secretary General of the Advertising Standards Council of India.

Last month, My Haul Store had an exceptional run of successful campaigns and projects that led to a significant increase in the company's sales and profit margin. The company has bagged and executed more than 15 campaigns, and on-boarded 8 new brands along with over 2000 new exclusive influencers. Notably, the company executed a campaign for one of the biggest shoe brands within a week, with the support of over 50 LinkedIn and Twitter influencers.?

In the constantly evolving landscape of influencer marketing, staying updated with the latest trends, changes, and guidelines is crucial. Instagram has rolled out new features that promote transparency in influencer marketing. Influencers can now clearly disclose their partnerships and sponsorships with brands, making it easier for consumers to identify paid promotions.

At My Haul Store, we value the well-being of our employees and strive to align with cultural diversity and inclusivity. We recently celebrated the Ugadi festival with a pooja offering, where we adorned traditional ethnic wear.

Additionally, we organised a team outing to Wayanad, creating an exciting and memorable experience for everyone.

As we move forward, we are committed to providing you with the best resources, tools, and strategies to help you succeed in your influencer marketing efforts. My Haul Store is constantly pushing its limits to bridge the gap between influencers and brands by providing value to both parties.

As we look forward to the coming month, we are excited to continue sharing our knowledge and expertise with you and to help you achieve your marketing goals through the power of influencer marketing. Check out My Haul Store for more information.?