Mexico Achieves 38% Digital Maturity in 2024: The Challenge of Transforming Towards 2025

In an increasingly digitalized world, Mexico has reached a score of 38.26% in digital maturity, according to the 2024 Digital Maturity Report by Needed Education, in collaboration with KIO, EY, and the American Chamber. While this marks progress compared to the 34.93% obtained in 2023, it still falls short of the ideal 70% needed to compete globally.

Where Do We Stand?

1. Lagging Technological Transformation: Many companies have yet to integrate advanced digital tools into their operations, limiting competitiveness.
2. Adoption of Artificial Intelligence (AI): Although 87% of leaders recognize the need for AI strategies, only 33% feel prepared to implement them. Generative AI, with applications in marketing, logistics, and customer service, is seen as a critical technology, but adoption remains low.
3. Regression in Data Analytics: The ability to interpret large volumes of information dropped from 35.40% to 33.34%, reflecting stagnation in data-driven decision-making.

What Are the Opportunities?

• Training in Digital Skills: Prioritizing the development of a digital mindset, data-driven decision-making, and cybersecurity is crucial.
• Strategic AI Initiatives: Mexican executives need clarity and tools to implement AI in key processes.
• Active Involvement of Human Resources: This department must integrate into the design of digital strategies, aligning organizational culture with technological objectives.

How to Move Forward Towards 2025?

At naawa , we help companies identify the root barriers that limit their digital transformation. We design strategies to optimize operations, leverage technological opportunities, and ensure profitable outcomes in the short, medium, and long term.

Digital transformation is not just an option; it is a necessity. While the current landscape poses challenges, it also offers clear opportunities to plan for a more strategic and competitive 2025. Bridging these gaps and building a more efficient and connected digital ecosystem will lay a strong foundation for success in the coming years.

By Sebastián Morales Peralta , Data & Technology Solutions Manager at naawa .

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