Mexican Real Estate Market Update: Key Takeaways from Mexico's Family Reunion

The 2023 Real Estate Conference in Mexico was held on Feb 28th – March 3rd, 2023, in Puerto Vallarta, MX. The conference was organized by Keller Williams Mexico and was attended by over 700 participants from Mexico, Latin America, and the Caribbean.??

KW Worldwide (KWW) sent 3 representatives to the event: Ammon Chase, Director of Business Strategy and General Counsel; Lisette Montoto, Regional Development Director, and Jazmine Hernandez, Regional Account Manager.??

During the opening ceremony, KWW's representatives welcomed Mexican agents and leaders and recapped KW’s success in 2022. This presentation set a positive tone for the conference and helped attendees feel energized and excited about the opportunities ahead.?

During this 4-day event KW Mexico hosted several breakouts, masterminds, networking events, Red Bash and they showcased the local Market Center and newly inaugurated business center. KW Mexico’s Family Reunion event was a true example of KW Culture.????

We are now seeing exclusive listings becoming more common in the Mexican real estate market. These are properties that are not listed on the open market but listed with a specific agent representing the listing. This allows sellers to have an agent dedicated exclusively to the marketing of the property.??

One of the key themes of the conference was the shifting real estate market and how agents could gain market share. KWW leader Ammon Chase led a presentation for Regional Operating Principals (ROPs) of Market Centers throughout Mexico, highlighting their goals and how they’re tracking. By analyzing the gap between appointments and conversions he led the leaders into a thoughtful discussion that promoted growth and the exchange of ideas among the group. This session was well-received by attendees, who gained valuable insights into the importance of identifying and addressing gaps in their businesses. Ammon provided practical tips and strategies for conducting a gap analysis, as well as examples of businesses that had successfully implemented these practices.??

“Wonderful event!? They showcased a flagship Market Center full of allied resources creating a win-win environment for agents and partners.? The breakout sessions at Family Reunion covered a broad array of relevant topics such as leverage, profitability, coaching and focus.? In conclusion, they brought in motivational speakers to reset our mindset and give audience members a clearer, can-do attitude.? If you have not been, you are missing out.” said Ammon Chase.??

Another important topic that was discussed at the conference was personal development and mindset.? The conference emphasized the need for real estate professionals to prioritize sustainability, efficiency, and focus.??

Lisette Montoto led an international panel discussion with agents from Latin America and the Caribbean about mindset, creating systems in your business, and having clarity with your goals. She shared her own personal experiences and provided practical advice for setting and achieving goals in the real estate industry. Attendees left the session feeling inspired and motivated to act towards their own goals.??

“KW Mexico’s Family Reunion event was a total success! It is always great to see the value KW Mexico is delivering to their agents through coaching, models and systems, technology, and more,” commented Lisette Montoto.??

New technology is also playing a major role in the Mexican real estate market. Various sessions highlighted the recent release of highly anticipated new features on the KW Command technology platform. New Command features like virtual business cards, translations in over 30 languages and more, debuted at the event.?

Jazmine Hernandez led a breakout session about KW Command’s new features. She provided an overview of the latest technological advancements and how they can be used to improve efficiency and enhance the client experience. Attendees left the session with a better understanding of how to leverage these tools to drive success in their business.?

“KW Mexico’s agents are passionate about success, and it was great to see KW’s value being delivered firsthand,” shared Jazmine Hernandez.??

Other highlights from the conference include speakers Pablo Jimenez, Piolo Juvera, and Pelon San presenting at KW Mexico’s inspirational morning. The event kicked off with Pablo Jimenez, a motivational speaker who specializes in helping individuals and businesses achieve their goals. Jimenez gave a keynote speech on the importance of having a growth mindset. He emphasized the role that mindset plays in achieving success and overcoming obstacles. By the end of Jimenez's speech, attendees had gained a new perspective on how to adopt a growth mindset and overcome limiting beliefs.???

After a brief recess the next keynote speaker Piolo Juvera took the stage. Juvera is an improv speaker who specializes in helping individuals and businesses improve their communication skills. At FR Mexico, Juvera gave a workshop on the importance of improvisation. Juvera's workshop focused on teaching attendees the basics of improvisation and how to apply these skills in their professional lives. He provided exercises and techniques to help attendees think on their feet, listen actively, and respond in the moment. By the end of the workshop, attendees had gained a new perspective on the power of improv and how it can be used to enhance their professional skills.?

Pelon San gave the final keynote speech on the importance of your personal energy and frequency. San is a motivational speaker and life coach whose goal is to help individuals overcome fears and obstacles. He encourages people to set specific goals and to take daily steps towards achieving them. He also emphasizes the importance of self-discipline and perseverance and teaches people how to stay motivated and focused even when faced with challenges. They left the conference feeling inspired and motivated to apply these lessons in their personal and professional lives.?

In summary, the 2023 Real Estate Conference in Mexico was a great opportunity for real estate professionals to learn about the latest trends and insights in the industry and to prepare them to charge the storm. The conference highlighted the impact of technology, the importance of personal development, and shifting markets.

We hope that this blog post has provided you with valuable insights into the real estate industry and the contributions of some notable speakers from KW Mexico’s Family Reunion.?