METRO C&C DE re launched customer web on new technology (SITECORE CMS) - www.metro.de

METRO C&C DE re launched customer web on new technology (SITECORE CMS) - www.metro.de

Ales Drabek Ales Drabek

Ales Drabek

Resilient Chief Information Officer | International Experience, Technology Skills

发布日期: 2015年10月17日
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We finally launched new customer website by METRO Germany - available on www.metro.de. This is by METRO C&C country number 15 where we implement SITECORE CMS for our marketing web. Congratulation to all involved teams from Germany, Czech Republic and Romania which help us to make it happened. This new CMS is bringing many technical improvements, like:

  • Fully responsive design automatically adapting an users devices

  • Personalized content for different users and customers groups

  • Geo-location which enable faster connection our customers with their favorite store

  • Strong improvement in UX&UI in comparison to previous web

  • Plus number of functionality which can us further help to improve METRO C&C DE activities in digital area.

However most important change happen in content area. Our marketing colleagues from German organization utilized this movement on new technology and strongly improved digital content on their web site. What will definitely increase customers engagement and increase SEO visibility. So let’s further continue in this great direction.

And directly one week later we launched our new website also in Austria www.metro.at and in Moldova - www.metro.md

Ales

Tom Gibas

Connecting business and technology for innovative solutions and sustainable growth

9 年

Great achievement! Super project.

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Vera Jentzsch

9 年

Congrats Ales, great progress. Like the content-driven approach

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Gurleen Saraon

MarTech & AdTech Solutions

9 年

Congratulations Ales. To you and the team. A year+ of work and transition for the team, but tremendous improvement in experience. Also very quick to load on my slow India network.

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Barun Bharadwaj

Director - Automotive, India, Turkey & Africa @ Henkel | P&L Management | Driving cost-saving results for Customers | Drive Innovation & New Business models

9 年

Congrats Ales, it's a great achievement.

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