Welcome to the latest edition of Metrics That Matter, where we share valuable insights, expert tips, industry news and inspiration to boost your digital marketing efforts across social, search, paid advertising and the web.?
In this edition we share 8 reasons why you should add Amazon Ads to your marketing mix, tips for boosting your online sales and how to create the best LinkedIn Ads.?
8 reasons to add Amazon Advertising to your marketing mix??
While Google and social media pay-per-click (PPC) have long been staples in digital marketing, Amazon Advertising is one of the newer channels in the field. For those considering whether to integrate Amazon Ads into their marketing strategy, here are ten compelling reasons to lean towards a 'yes.'
- Expansive audience: With over 300 million users and nearly 3 billion monthly visits worldwide, Amazon reigns as the top eCommerce platform globally, offering an unparalleled audience reach and rich shopper behavior data.
- Intent-driven shoppers: Unlike social media or general search engines, users on Amazon are specifically there to shop, leading to significantly higher conversion rates and more targeted purchase journeys.
- User-friendly platform: Amazon Ads boasts a user-friendly interface, making it accessible even to beginners in the world of PPC advertising. Its intuitive design streamlines the learning curve, enabling marketers to get started quickly.
- Access to rich behavioral insights: As the leading eCommerce platform, Amazon offers unparalleled insights into customer behavior, allowing for more effective ad targeting and optimization for actual sales.
- Cost-effective advertising: Amazon Ads offer maximum value for money, with various ad formats and placement options to suit different budgets and objectives, ensuring efficient spending and high returns on investment.
- Retargeting opportunities: With retargeting features similar to other major platforms, Amazon Ads allow marketers to build multiple touchpoints with prospects, enhancing brand recall and conversion rates.
- Mobile-first approach: With over half of internet traffic coming from mobile devices, Amazon Ads' mobile-friendly design and diverse ad formats cater to the growing mobile audience, maximizing engagement and conversions.
- Real-time insights: Amazon Advertising provides real-time campaign insights, allowing marketers to adapt and optimize strategies on the fly, leveraging data to drive maximum business impact.
By leveraging Amazon Ads, your businesses could enhance it’s bottom line while reaching new heights, and new audiences, in your marketing efforts. You can learn more about Amazon Ads in our blog.?
How to boost your online sales?
If your business centers on online sales, establishing and maintaining your brand's digital presence is critical. Here are some effective strategies for driving online sales through digital channels:
- Social media presence: Identify the social media platforms your target audience frequents based on your product offerings and demographics. For consumer goods, platforms like Facebook and Instagram are vital, while LinkedIn is crucial for B2B sales. Tailor your content to each platform's strengths, such as visually appealing products on Instagram or Pinterest.
- Stand out on social media: Given the overwhelming amount of content online, aim for concise and engaging content. Utilize videos, carousel ads, and captivating captions to capture attention quickly. Ensure your content is mobile-friendly, considering the increasing use of smartphones for online activities.
- Strategize for search: Be present when customers are searching for solutions. Utilize SEO to improve your search ranking and combine organic and paid search strategies to drive traffic to your website. Craft compelling ad copy that addresses customer needs and encourages action.
- Be available and transparent: Offer prompt assistance to customers through live chat or chatbots, especially since 75% of customers expect quick solutions online. Build trust by providing transparent information and maintaining open communication channels.
- Measure and optimize: Leverage data to track the effectiveness of your digital marketing efforts. Monitor key metrics like return on advertising spend (ROAS) and engagement rates to identify areas for improvement. Use insights to refine your strategies and enhance your online presence continually.
By implementing these strategies and staying informed about evolving trends, your business can adapt to the every changing landscape of digital commerce and maximize its online sales potential.
How to create the best LinkedIn Ads?
Creating compelling LinkedIn Ads involves more than just eye-catching visuals. They require a strategic approach combining? engaging content, precise targeting, and continuous optimization. Here are our top tips to craft the best ads:
- Know your audience: Clearly define your target audience based on demographics, job titles, industries, and interests. The more specific your targeting, the higher the chances of reaching the right people.?
- Craft engaging content: Put yourself in your target audience’s shoes. Develop content that resonates with their pain points, aspirations, and challenges. Use clear and concise language, focusing on how your products or services can provide the solutions they need.
- Eye catching visuals (ok, they do count!): Invest in high-quality creative and visuals, whether it’s images or videos. Visual appeal can significantly impact click-through rates and engagement. The more creative, the better chance you’ll have to stand out.
- A/B testing: Experiment with different ad formats, headlines, images, and calls to action to identify what resonates best with your audience. Regularly monitor and optimize your campaigns based on performance data.
- Landing pages: Ensure the landing pages your ads lead to are relevant, user-friendly, and optimized for conversions. A seamless transition from ad to landing page enhances user experience and boosts conversion rates.?
Want more insights on how to create the best LinkedIn Ads? Read our Ultimate Guide To LinkedIn Ads in 2023.?
What are some of your top tips for LinkedIn Ads? Let us know in the comments.
Digivizer is LinkedIn's only Marketing Partner in Australia and there is a reason for that. We drive greater paid media performance that leverages our powerful insights platform. Understand your end to end performance across all LinkedIn organic and paid content and campaigns.
Plus new users, or those who have been inactive for 3 months, can take advantage of match funding up to USS$500 to their LinkedIn Ads account when they sign up. T&Cs apply.
More from Digivizer?
Keen to arm your organization with real-time digital marketing insights? Find out how Digivizer delivers real-time insights to grow your digital sales across social, search, paid and web, in one easy-to-use platform. Sign up today.?
Or you might be interested in partnering with Digivizer??
We work with all types of organizations, industry groups, member groups, associations, or persons of influence – anyone with a network of customers who can benefit from gaining more from their digital marketing.
Lucy Bingle, CEO of Lucy Bingle | LinkedIn Experts, is one of our valued partners. Here's what Lucy has to say: "Partnering with Digivizer opens up opportunities. And that Digivizer is now Australia's first LinkedIn Marketing Partner creates impressive leverage around talent and content. That adds huge value to our clients.
Digivizer pinpoints exactly which posts and content are performing best, and the channels that deliver the best performance for any piece of content.
We can compare LinkedIn content performance against all other channels. And that means we can continuously improve marketing ROI
