Metrics That Matter

Welcome to the latest edition of Metrics That Matter, where we share valuable insights, expert tips, industry news and inspiration to boost your digital marketing efforts across social, search, paid advertising and the web.?

In this edition we share a quick guide for creating great paid social ads, detail the crucial link between marketing and revenue and dive into how to live a growth mind-set with a data-driven marketing strategy.

Your guide to a great paid social ad?

Paid social media ads are a powerful tool for brand exposure and customer engagement. By aligning goals, targeting the right audience, and optimizing content for each platform, your business can maximize the impact of its paid social campaigns.??

Here's our step-by-step guide on how to create a great (and effective) paid social campaign:

1. Have a goal-driven strategy: Clearly define your goals to guide every element of your campaign. Use this to inform headline, body copy, image, target audience, budget, and campaign duration.
2. Define a specific target audience: Avoid broad targeting and focus on those likely to benefit from your offerings. Identify customer needs, pain points, locations, professions, and values for precise targeting.
3. Design captivating images: Prioritize relevant images that convey messages faster than text and align images with brand visuals to enhance your brand awareness and build trust.
4. Draft concise copy: Craft clear, concise copy focused on immediate benefits. Use present tense, avoid passive language, and emphasize customer benefits.
5. Include a clear CTA: Ensure the CTA you chose is specific and matches the landing page you’re sending traffic to. Choose action-oriented words like "Sign up" or "RSVP."
6. Create a relevant landing page: Direct efforts towards a landing page aligned with your campaign goal. Provide resources and opportunities for the desired audience action.
7. Customize content for each channel: Tailor ads for each platform based on audience behavior and channel functions. Utilize native tools for creating, scheduling, and posting targeted ads.

For a more detailed guide on how to create a great paid social campaign, read our full guide .?

The crucial link between marketing and revenue?

In Digivizer CEO, Emma Lo Russo’s latest article she explains that in today's business landscape, the ultimate measure of success is return on investment, a similar sentiment to the iconic line "Show me the money" from Jerry Maguire.?

Emma explains that understanding how an organization generates revenue and margin is the starting point to measuring success. For B2B organizations, it involves comprehending how customers, in turn, generate revenue from their clients. Identifying opportunities and prioritizing them come next, followed by understanding how to generate value and the tactics required to pursue and capitalize on these opportunities.

Despite the simplicity of this approach, many organizations struggle to bridge the gap between knowledge and execution.?

One common issue is the failure to establish a clear link between marketing efforts and the imperative to generate revenue. This discrepancy can lead to the misconception that busyness equates to effectiveness, falling victim to the "illness of busyness”, as Emma describes it.?

While marketers generally understand their role in creating demand for products, the most successful ones also guide customers through the conversion path, aligning their impact with revenue generation.

Emma concludes that the collective mindset within an organization plays a crucial role. When everyone adopts the mantra of "Show me the money," the focus of time, resources, and energy converges on revenue generation, this leads to a more cohesive and successful approach.

Read Emma’s full article here.?

Live a growth mindset with a data-driven marketing strategy?

Facing setbacks is inevitable in the digital marketing world. However, your response to failure can make all the difference.?

Having a data-driven marketing strategy provides a valuable perspective in this situation by contextualizing shortcomings through data analysis, offering insights into what's working, and where opportunities for growth lie in the digital sales funnel.

The concept of a ‘growth mindset’, as developed by Dr. Carol Dweck , emphasizes that basic qualities can be cultivated through effort and experience. This mindset, contrasted with a ‘fixed mindset’ that views intelligence as static, allows you to use failures as stepping stones for development.

A data-driven marketing strategy involves using customer data to understand user behavior, leading to the creation of personalized and targeted strategies. This relationship between growth and data leads to higher returns on investments and overall business growth.?

To fully unlock the growth benefits of a data-driven marketing strategy, your business or team must create a data-driven culture across all levels. Data can then act as a form of marketing governance, offering transparency and control over spending, outputs, and profits.?

By incorporating data-first methodologies, you can decrease the need for reworks, enhance customer satisfaction, determine the best content distribution channels, track return on advertising spend, reduce costs, and understand the drivers of engagement, and grow!

Ultimately, a data-driven approach enables marketers to put growth-mindset principles into practice, leading to improved results over time. Read our blog to find out more .?

More from Digivizer?

Keen to arm your organization with real-time digital marketing insights? Find out how Digivizer delivers real-time insights to grow your digital sales across social, search, paid and web, in one easy-to-use platform. Sign up today .?

Or you might be interested in partnering with Digivizer??

We work with all types of organizations, industry groups, member groups, associations, or persons of influence – anyone with a network of customers who can benefit from gaining more from their digital marketing.

Lucy Bingle , CEO of Lucy Bingle | LinkedIn Experts , is one of our valued partners. Here's what Lucy has to say: "Partnering with Digivizer opens up opportunities. And that Digivizer is now Australia's first LinkedIn Marketing Partner creates impressive leverage around talent and content. That adds huge value to our clients.

Digivizer pinpoints exactly which posts and content are performing best, and the channels that deliver the best performance for any piece of content.

We can compare LinkedIn content performance against all other channels. And that means we can continuously improve marketing ROI."

Get in touch with our Partnership team for more details .?