Metrics That Matter

Welcome to the latest edition of Metrics That Matter, where we share valuable insights, expert tips, industry news and inspiration to boost your digital marketing efforts across social, search, paid advertising and the web.?

In this edition we share the tech stack fueling international success, how harnessing data-driven marketing drives brand visibility and share an awesome customer success story with Macquarie Data Centres.?

The tech stack fueling international success

Australian businesses are setting their sights on the global stage, and leading the charge is a wave of innovative technologies. Digivizer CEO Emma Lo Russo, recently pinpointed the most crucial tools empowering this shift. Here are Emma’s thoughts on the key technologies fueling international success:?

1. AI: The innovation engine

Artificial intelligence (AI) is revolutionizing the way we work. A 2023 Deloitte global survey found that 6 out of 10 marketing leaders used AI in their activities in the previous year. The report also found AI adoption has a big impact on organizations, with marketing leaders stating sales productivity improved by 6% and customer satisfaction by 7%, while marketing overhead costs decreased by 7%.

At Digivizer, we recently held an all day AI hackathon that produced ingenious solutions, from automated data analysis to generating marketing copy and process efficiencies. What was particularly exciting was seeing our non-engineering team able to build innovative prototypes for testing and proof of concepts, that was then able to be handed over to the engineering team, effectively growing the numbers of who, how and resulting in an expanded team to contribute to product innovation.?

AI can empower your team to achieve more, freeing them to focus on creative storytelling and building stronger customer relationships.?

2. Blockchain: Building trust and transparency

Blockchain technology ensures secure and transparent cross-border transactions. Imagine smart contracts automating payments or tracking your entire supply chain – from parts to finished product – for complete ownership verification.?

This builds trust and transparency in international collaborations, valuations, and purchases, especially when dealing with new partners in unfamiliar markets. Again creating confidence in your proposition.?

3. The internet of things (IoT): Optimizing your supply chain

The IoT harnesses low-cost networks, sensors, and processing power to improve supply chain visibility. Imagine real-time tracking of your goods throughout the entire shipping journey, from origin to destination and real-time monitoring to alert when actions are required as preventive measures reducing downtime (moves you from unexpected down time and fire-fighting)?

This translates to optimized trade operations, and can take advantage of high-powered analytics, giving you a complete view of your inventory and potential bottlenecks.

4. Digital marketing platforms: Scaling your business globally

Digital marketing platforms like LinkedIn (with over 1 billion users over 200 countries), Meta, Google (with 2/3rds of all search done on their platform), and YouTube provide a cost-effective way to reach targeted audiences worldwide. The majority of these platforms are common to all countries which can help you target them through your targeted marketing programs.

By adapting content, targeting, and context to local markets, you can create highly relevant solutions that resonate with potential customers. These platforms also offer a perfect “test and learn” environment for validating at a lower cost, your go-to-market strategy.

The human touch: The key ingredient

Technology is a powerful tool, but it can’t replace the value added in the human touch. Building a successful international business requires spending time in your target markets.?

It is important to hire the best local talent to leverage their market knowledge, networks and cultural understanding. Great talent should be considered as an investment not a cost.

You can read Emma’s full article on how emerging tech is empowering Aussie businesses here.?

Harnessing data-driven marketing for enhanced brand visibility

Getting your brand to stand out requires a strategic approach. Gone are the days of simply outspending your competitors. Businesses of all sizes need a data-driven marketing strategy to achieve marketing visibility in their space.

The right digital marketing agency can be a game-changer. But with so many options out there, how do you find the perfect fit?

The power of data-driven marketing agencies

The key lies in data. A successful agency prioritizes data-driven insights, leveraging advanced analytics platforms like Digivizer to gain a deeper understanding of your businesses target audience and market trends. This allows them to craft laser-focused campaigns that resonate with your ideal customers.

How to partner for marketing visibility success

Here are key steps to take to improve marketing visibility with a data-driven agency like Digivizer:

1. Define clear objectives: Align your marketing goals with clear objectives. What do you want to achieve? Brand awareness? Website traffic? Increased sales?
2. Embrace data analytics: Leverage data to understand consumer behavior, market trends, and campaign performance. Data is the key to optimizing your strategies.
3. Multi-channel marketing: Consumers engage across various channels. Utilize a multi-channel approach to reach your target audience wherever they are.
4. Continuous optimization: Marketing is an iterative process. Continuously monitor and analyze, be ready to pivot and optimize strategies based on data insights.
5. Collaboration is key: Foster open communication with your agency. Regularly review performance metrics, share feedback, and ensure everyone is aligned on objectives.

Unlocking your brand's potential

At Digivizer, we specialize in helping businesses achieve unparalleled marketing visibility through data-driven strategies and real-time analytics. We combine innovative thinking with our powerful platform to empower brands to grow across industries. Get in touch today to learn more.?

Macquarie Data Centres Crushes Lead Generation on LinkedIn with Digivizer

Macquarie Data Centres is Australia’s pioneering provider of sovereign and secure data center infrastructure and colocation services. The company is trusted by over 42% of Australian Federal Government agencies, and by global multinationals, two out of three global hyperscalers and many Fortune 500 companies – in particular when establishing or expanding a local presence in Australia.

Macquarie Data Centres partners with Digivizer to obtain real-time insights that allow it to continuously optimize its campaigns. Check out the awesome results below!?

What was the challenge??

Targeting a niche audience of large international enterprises for colocation data center services is tough. Macquarie Data Centres struggled with:

• Limited reach: Finding the small pool of qualified prospects
• Performance measurement: Gauging the effectiveness of campaigns for different buyer personas
• Campaign impact: Proving ROI across all advertising platforms
• Data visibility: Gaining insights into campaign performance and optimizing efficiently
• Reporting speed: Slow, manual reporting leading to conflicting data.

What was the solution??

The business partnered with Digivizer (LinkedIn's only Marketing Partner in Australia!), to gain deep campaign insights. Digivizer's platform provided:

• A 360-degree view: The team could now track performance across social media, paid and organic campaigns, and paid search – all in one platform?
• Granular control: The team could now optimize campaigns down to individual creatives for the target audience
• Real-time insights: The team could now get instant data on what's working and what's not to make rapid adjustments.

What were the results?

Within a year, Macquarie Data Centres achieved:

• 7.5x increase in conversions from LinkedIn paid media campaigns
• LinkedIn became the top traffic source, driving 32% of website visitors (up from 0.8%)
• 13x more clicks from LinkedIn to the website
• 69% reduction in cost-per-click (CPC)
• 73% increase in click-through rate (CTR)
• 2.2 million paid impressions to boost brand awareness
• Faster campaign optimization through frequent performance tracking
• Complete visibility into ad performance across channels to understand niche audience motivations

You can read the full case study with Macquarie Data Centres here. Or unlock the Power of LinkedIn Ads with Digivizer. Our platform can help your business achieve similar success on LinkedIn. Get in touch today to understand your end-to-end performance and unlock the full potential of LinkedIn Ads.

More from Digivizer?

Keen to arm your organization with real-time digital marketing insights? Find out how Digivizer delivers real-time insights to grow your digital sales across social, search, paid and web, in one easy-to-use platform. Sign up today.?

Or you might be interested in partnering with Digivizer??

We work with all types of organizations, industry groups, member groups, associations, or persons of influence – anyone with a network of customers who can benefit from gaining more from their digital marketing.

Tarnee Rowan, Founder of The Virtual Beauty Experts is one of our valued referral partners. Here's what Tarnee has to say, “Digivizer is a game-changer for our marketing services. It’s all about saving time, empowering us with insights and providing fantastic support. It’s not just about us; it benefits our brand and clients.”

Get in touch with our Partnership team for more details.