Metrics That Matter

Welcome to the latest edition of Metrics That Matter, where we share valuable insights, expert tips, industry news and inspiration to boost your digital marketing efforts across social, search, paid advertising and the web.?

In this edition we share 4 analytics tools to boost your marketing performance, how MRI Real Estate strengthened its brand reputation and how to level up your Instagram strategy.

Boost your online marketing performance with these 4 analytics tools

We all know that data is king in digital marketing. But with so many channels and metrics to track, it can be overwhelming to analyze everything effectively. This is where online marketing analytics tools come in.

But which one is right for your business? Check out our list below for a recap of four of the most common tools.?

1. Digivizer (of course!)

As a leading provider of digital marketing analytics solutions, Digivizer is a marketer’s dream. The easy-to-use platform provides insights into key metrics across owned, earned and paid media, all in the one place.

Access to a comprehensive array of metrics available in an instant, on a single platform, makes Digivizer a powerful tool for agile marketers looking to make the most of a dynamic and fragmented digital marketing landscape. It makes monitoring vital data inputs simple, enabling you to fine-tune your marketing strategy in real-time.?

2. Google Analytics

Google Analytics is a helpful tool that provides insight into website traffic, user behavior, and more. It allows marketers to track metrics such as the number of visitors, their demographics, and their journey through the website.?

With Google Analytics, businesses can gain a deeper understanding of their audience and make data-driven decisions to improve their online marketing efforts.

To enhance your Google Analytics data, we recommended integrating your Google Search Console. Read our step by step guide on how to integrate the tools to make the most of your web data, particularly when it comes to SEO.

3. SEMrush

SEMrush is a valuable tool for experienced technical SEO practitioners. It provides data and insights into keyword rankings, backlinks, and competitor analysis. SEMrush allows marketers to identify opportunities for greater search engine performance, optimize their content, and stay ahead of the competition.

SEMrush is a complex tool which does make it a more expensive choice for monitoring search.

4. Sprout Social?

Sprout Social is a social media management tool that helps marketers schedule posts and engage with their audience across various social media platforms. Sprout’s analytics tools help marketers gain insights into what content is performing best and resonating with audiences.

However, as the platform is solely focused on social media channels it doesn’t provide a comprehensive view of the impact of social media across all other channels, like your website traffic for example.

The takeaway?

By leveraging analytics tools, you can gain a deeper understanding of your online marketing performance. The insights empower you to make data-driven decisions, optimize your campaigns, and ultimately achieve your marketing goals. The key is to choose the tools that best suit your specific needs and budget! You can read more in our blog.?

MRI strengthens brand in disrupted real estate market with Digivizer

MRI Real Estate Software delivers a marketing strategy built on digital and social foundations designed to support business growth, extend and reposition the MRI brand, and nurture closer engagement with property managers. All with the help of Digivizer.

Here’s a recap of the great partnership between MRI Real Estate Software and Digivizer, plus the awesome results achieved.?

What was the challenge?

MRI Real Estate Software, a leader in the property management software space, recognized the real estate industry was undergoing significant change. They wanted to solidify their brand position, expand their market share, and build stronger relationships with property managers.

What was the solution?

MRI partnered with Digivizer to tap into a data-driven strategy. They worked closely to collaborate on a digital and social media-focused strategy for MRI.

What were the results?

The goal was to deliver helpful, relevant content, showing a deep understanding and empathy for the property manager – and the data shows it’s working. MRI’s share of voice on social against competitors grew by 75%, with its nearest competitor at 14%.

People are talking about the company, and engaging with the brand more than ever. Followers have grown 39-40% growth across Facebook, X, Instagram, LinkedIn and YouTube, and engagement is up by 65%. Video views have increased 13 times to over 624,000 views.??

What’s more, the company can compare performance across all these platforms, and compare organic performance with paid with the Digivizer platform. Paid leads have more than tripled, with a 74% reduction in cost-per-lead, and a click-through-rate that is more than double Google benchmarks.

By leveraging Digivizer's expertise in content creation, data analysis, and digital marketing, MRI was able to strengthen its brand and position itself for continued success in a dynamic market. You can read the full case study here.

Level up your Instagram marketing strategy

We know this is a LinkedIn newsletter, but Instagram is an important channel for businesses of all sizes! Whether you're B2C or B2B, a strong Instagram presence can significantly boost brand awareness and engagement.

But how do you take your Instagram marketing strategy to the next level? Here are 4 key tips to elevate your game:

1. Leverage the power of Instagram Ads

Organic reach might be declining, but Instagram Ads provide a powerful solution to ensure your brand appears on the coveted Explore page. There are various ad formats to consider, including image ads that seamlessly blend with organic content, story ads that capitalize on the fleeting nature of Stories, and video ads that leverage the platform's video-centric approach.

Explore ads and Reels ads are also options, allowing you to showcase your brand in a captivating format.

2. Cultivate a cohesive brand identity

Your profile's aesthetic is paramount. Ensure your profile reflects a consistent and recognizable brand identity. We recommend establishing a clear visual language – a defined color palette and design elements – that informs all your Instagram content.

This consistency builds trust and reinforces brand recognition, making a lasting impression on potential customers.

3. Embrace User-Generated Content (UGC)

Social proof is a powerful marketing tool, and UGC is a fantastic way to leverage it. UGC – content created by your followers – fosters brand authenticity and builds trust. When customers see others interacting positively with your brand, they're more likely to engage themselves.

Encourage UGC by running contests or promotions that incentivize followers to share their experiences with your brand.

4. Dive into Instagram Insights

Data is your friend! Utilize Instagram Insights and the Digivizer platform to glean valuable information about your audience and content performance. Track metrics like reach, engagement, and follower demographics to understand what resonates with your audience.

Use these insights to tailor your content strategy and ensure you're creating content that truly connects.

By incorporating these four tips into your Instagram strategy, you can refine your Instagram approach and unlock its full potential. Read a full breakdown of our tips and tricks for how to advance your Instagram strategy here.?

More from Digivizer?

Keen to arm your organization with real-time digital marketing insights? Find out how Digivizer delivers real-time insights to grow your digital sales across social, search, paid and web, in one easy-to-use platform. Sign up today.?

H3: Or you might be interested in partnering with Digivizer??

We work with all types of organizations, industry groups, member groups, associations, or persons of influence – anyone with a network of customers who can benefit from gaining more from their digital marketing.

Tarnee Rowan, Founder of The Virtual Beauty Experts is one of our valued referral partners. Here's what Tarnee has to say, “Digivizer is a game-changer for our marketing services. It’s all about saving time, empowering us with insights and providing fantastic support. It’s not just about us; it benefits our brand and clients.”

Get in touch with our Partnership team for more details.?