Methods and Rules of Sharing Contents on Social Media

Apply smart methods for sharing contents. If you proceed, using ordinary and conventional methods, the number of your followers will gradually decrease. You must think ahead of time and post content that is novel for your audience to see

The option of reposting materials of your website on your social media is one of the essential options that you need to consider while designing your business website.

Repost the interesting social media contents in discussion forums and blogs, and put the link to your page below these contents so audiences get persuaded to visit your page.

In some social media platforms, there are open pages and groups which allow you to share your content in them.

Have a sharing strategy for any of your provided contents, whether they are textual, visual or audio files. As you continue to share your content, your content get to get more views.

Any company can use its content and absorb followers on its social media pages.

For example, I am working on launching a project regarding talent contest and finding new talents in different fields such as singing, and I follow any page related to this topic; in other words, my choice is only based on content, and it doesn’t matter whether that page belongs to which individual or company. Therefore, sharing contents properly is of great importance. It can get the content to the audience who are looking for it.

By sharing contents properly, you find the right audience, and this is the first step in boosting the number of followers Before sharing any content, examine the following items: ? Is the prepared content ready to be shared? ? Is an appropriate caption attached to the video and photo? ? Is the video edited properly? Doesn’t it have any extra frames?

When you post a video or photo, you need to write a short caption as its description so the audiences can decide whether to see it or not. Simply uploading a photo or video is not enough Respect timing in posting contents on social media. Don’t share contents and materials without any pause. Sometimes, you need to upload one or two texts or photos during the day. Some companies do it weekly.

Based on the type of your audiences, consider a minimum interval for posting contents

Some social media platforms have some tools for posting contents at certain times. You can apply these tools or apps for time management. Via email, notify others about the contents you put on your social media. Time is of great importance in social media marketing. A user may not visit your page during a certain time and miss the posted content. Therefore, you need to remind social media users via email to visit the updated content. Use operational email sending apps for doing it

To introduce your contents to your audiences, define an email marketing strategy. In this strategy, have an organized database and differentiate emails based on location, age, gender, education status and interests. Then, send the suitable content for each group instead of sending the same content to all of your audiences!

If you intend to make a tide, first you need to be a good surfer. If you make a tide without knowing how to surf, you are the one who will drown!

Have your own unique and exclusive contents for social media so your customers realize that they can only access these contents through your social media pages and cannot get them in other feed channels such as websites. For example, you have a topic called "Thursdays", and you share exclusive news about discounts and the market on Thursdays without publishing these pieces of news anywhere else. You can also allocate prizes for visits in certain days, so your audiences become dependent of you and visit your page on weekends habitually. This dependency may even lead them to follow you on other days of the week in search of other incentives. This move increases your interaction with followers and makes them follow up your page. It also helps you make your followers loyal to you.

Don’t disregard the presence of all people on social media. Based on task division, everybody, ranging from employees to managers, can update the company’s page on social media.

Your social media content can be seen in Google search. Therefore, apply SEO (Search Engine Optimization) strategy in social media. You may need to hire someone for this job. Some brands outsource the task of updating and keeping their social media alive to brands that specialize in social media management. This method will be fruitful.

Don’t get sidetracked and never forget this principle that your goal for being present on social media is introducing your business, branding, and selling your services and products. Sometimes, you get so sidetracked by some aspects of these platforms such as like for posts and so on that the principle of your presence and your goal of presence get overlooked.

In addition to using new tools, keep your information updated regarding social media.

Always look for gaining understanding, knowledge and experience, and never assume that you have learnt everything. Always understand that there is more to learn.