Methods for Determining the Demographic of Your Customers

Customers are the lifeblood of any business. They are why you opened your company in the first place, and without them, your business is useless. However, not all customers are created equal. Depending on your business, different customers might have different needs. Depending on the business, its niche, and the scope of its target audience, you might have to adjust your marketing strategy accordingly. Read on to learn more about the different methods of determining the demographic of your customers. It goes a long way in helping you understand your customers better.

Start With Data and Research

The first step in determining the demographic of your customers is to use data and research to determine the critical characteristics of your market. For example, you might want to know what percentage of your customers are between 21 and 30 or how many female people are in your market. These are just a few examples of questions you can research to get some answers. Knowing this enables you to tailor your products and services to fit your customers’ needs.

Build Customer Personas

Building customer personas is a great way to understand your customers. Customer personas help you build a picture of the customer, enabling you to identify each customer’s demographic. When creating customer personas, you will need to research what different types of people are interested in the type of products or services you are selling so that you can look at how your customers compare to those that visit your competitors’ websites.

Reach Out Directly to Customers

When you reach out to your customers directly, you can determine their demographics without relying on another source. This is very useful in determining the demographic of your customer base since you don’t have to rely on information that could be inaccurate or outdated.

Identify Your Target Audience

Once you have determined who your customers are, it’s time to identify their demographic. Identifying the target audience of your business is very important because it will help you determine what marketing methods will work best for them. For example, a business that sells designer clothes might want to focus on women in their 20s as they are a lucrative market (they’re spending money on clothes).

Review Your Competitors

Reviewing your competitors will help you to understand your target audience better. There are different ways in which you can do this. You can use a third party to offer?consumer insights , who will analyze the demographics of your competitors and provide you with a report, or you can review their websites and see what demographics they have.

Generally, by using the above methods, you will be able to determine the demographic of your customers. This will help you decide on a marketing plan that will work best for each customer.

Emma is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2

This post first appeared on nancy-rubin.com