Methods for B2B Product Launch
Quad 1: Your sales force can easily reach prospects. Invest in sales training & tools; reinforce them with online media.
Quad 2: To build credibility with a few prospects, use media such as customer seminars & helpful white papers.
Quad 3: Too many to reach with direct sales. Use news releases & search marketing to drive them to your website.
Quad 4: Use your databas and others to build a “community of users” via e-mail and other online methods.