?? METAVERSE SCENARIO MATRIX & Benefits for Society and Business

? Thanks for Reading my #LinkedIn #Newsletter. It's #FREE to "subscribe". ? #Share it with your Network so they too may benefit. Thankyou! ? #Follow the #QAIMETA and #AiFuture hashtags for all my content. ? #Follow my #QAIMETA Business Page: https://lnkd.in/gsfbeVUG. ? Please check out my new Website at www.QAIMETA.net

?? #METAVERSE #SCENARIO #MATRIX & Benefits for Society and Business

??? The Metaverse must be understood as a convergence of virtual and real space, fused into a mixed reality (MR) immersive experience.

??? However, it is comprised of several Multiverses, in which the 3D Internet virtualizes elements of the world and our life, reshaping user experience (UX), based on 4 tech dimensions:

? AUGMENTATION: Tech such as Robots that augment humans and layer new control systems onto real world operations.

? SIMULATION: Tech such as Digital Twins that mimic reality to provide simulated worlds.

? PERSONAL: Tech such as Avatars to represent personal identity and Metaverse action.

? WORLDLY: Tech such as Internet of Things (IoT) sensors that gather data to help manage the world.

?? SCENARIO MATRIX 

??? This yields 4 likely scenarios of Multiverse user groups, starting at bottom right.

?? 1. VIRTUAL WORLDS (Personal + Simulation)

??? Virtual Worlds (VW) mix the physical and virtual world (social, economic, political) in real-time Mixed Reality (MR), single and multi-user modes -- as in Second Life. Issues of identity, trust and reputation, social roles, rules, and interaction are key aspects.

??? The key component of VW is the user's Avatar (or virtual character personification). The Avatar's growth, learning, and development in the Metaverse can be far more rapid than in real life, and they can move between Multiverses.

??? VWs offer creativity tools but that is constrained by the need to reflect reality. They also offer benefits of learning, acquiring new skills, job assessment, and socio-economic collaboration. Users may live richer, more exotic lives in virtual space.

??? VWs also capture most digital interactions, from entertainment to work to education to shopping to dating, even email and operating systems. Users also may engage in fantasies and role play, and the evolving real-world social norms around diversity, equity, and inclusion (DEI) may be challenged.

?? 2. MIRROR WORLDS (Wordly + Simulation)

??? Mirror Worlds (MW) are 3D-enhanced virtual models or “reflections” of the real world. Built on virtual mapping, modeling, and annotation tools, geospatial and other sensors, and location-aware and other activity recording tech, they literally "mirror" the real world.

??? A good example is Google Earth, the free, web-based, open-standards digital map of Earth. It is a geographic information system (GIS) that captures, stores, analyzes and manages data that is spatially referenced to the Earth. Street View in Google Maps delivers compelling visual information, and live GPS camera feeds to popular destinations further increases MW activity.

??? MW for "smart" homes will be significant. Security, property insurance, moving and storage, rental and barter, interior decorating, construction, and home automation are just a few elements that will be affected. The data power of these tools will create new challenges for crime prevention and privacy protection.

??? Likewise, IoT location- and context-aware sensors will create "smart" urban and rural environments, and the quality of MW simulations, AR interfaces, and object and user activity records will improve.

??? Personal use of MW will arise from the value of visual location-based data, such as traffic, directions, weather, pollution, Pollen levels, nearby businesses and entertainment, and the like. MW thus makes the unseen world visible, and readily accessible.

?? 3. AUGMENTED REALITY (Wordly + Augmentation)

??? Augmented reality (AR) enhances the real world through location-aware systems (as above in MW) and it layers networked data on top of our everyday view of the world.

??? AR thus also is based on MW maps and GPS networks, as well as cellphone localizers. AR also depends on AI sensors embedded in the Internet of Things (IoT) physical objects and spaces. QR code readers also contribute, as do heads-up displays (HUDs) on automobiles and sensors on automated self-driving vehicles (AVs). Wearable devices and smart glasses will add another avenue to AR. 3G and 4G wireless communication platforms already stream content. 5G and 6G will do so much faster.

??? The AR scenario thus offers a world in which every item within view has a potential "shadow" (or Digital Twin) accessible via standard interfaces. Most items that can change state (be turned on or off, change appearance, etc.) can be controlled via wireless networking, and many otherwise "dumb" objects become interactive and controllable. This will especially be the case with Quantum Computing and teleportation technologies. A good example is IKEA Place.

?? 4. Life Logging (Personal + Augmentation)

??? In Life Logging (LL), AR records and reports the intimate states and activities of objects and users, in support of memory, observation, communication, and behavior modeling. LL thus overlaps with the AR scenario, and both rely on AR networks and ubiquitous IoT sensors.

??? LL thus captures, stores and distributes daily experiences. This provides useful past or current status information, sharing unusual moments with others (as on Instagram), for art and self-expression, and increasingly, as a kind of "backup memory" for later review.

??? LL emerges from accelerating trends in connectivity, bandwidth, storage capacity, sensor accuracy, miniaturization, and affordability.

??? For LL early adopters, retention of past experiences will become functionally perfect, but recall and analysis of those experiences will only be as good as the technology, such as 5G cellphones and wearables. But older generations may have difficulty adjusting amid nostalgia for simpler, earlier times.

??? LL technologies thus act as a kind of TikTok of life, recording sights and sounds you encounter or engage in, and also allow collaborative sharing of life experiences. Unlike VW, LL won’t allow you to walk in another person's shoes, but it does allow you to see the world through their eyes.

??? A key LL trend will be making meaningful connections between disparate "memories," both individual and collective. In its fullest expression, LL becomes not just a backup memory, but a backup sub-conscious, offering powerful cognitive augmentation and advice by past example.

??? A major social trend in LL (and the entire Metaverse) will be grappling with the impact of greatly elevated transparency, including all the inevitable attempts to hack, game, or otherwise manipulate the system. Security, privacy, fraud prevention, and the protection of civil liberties for users and those recorded will be ongoing concerns.

?? METAVERSE BENEFITS for SOCIETY and BUSINESS

??? Since the 4 Metaverse scenarios are not mutually-exclusive but mutually-reinforcing, let's consider their benefits and challenges, for society and business.

?? SOCIAL BENEFITS (and Challenges)

Every technology must be socially and politically acceptable. The degree to which the Metaverse can be integrated into existing socio-economic behavior will determine its public acceptance.

??? Information and Education

Information filters, metadata, tags, and search systems may be the most important aspects of the Metaverse. For example, both AR and MW will offer context-aware versions of Google or Wikipedia at a glance, while LL and VW offer tools for a more detailed understanding and learning.

??? Relationships and Identity

Since Metaverse technologies are intensely social, its greatest impact will be on personal and social relationships. Thanks to the proliferation of IoT tools, either worn personally or embedded in the world, deception or abuse should be difficult, but it could be easy if Avatars are not checked for credibility.

??? Privacy

The biggest Metaverse issue is privacy. The AR and LL scenarios are based on free and secure private access. Even if the technology works well, users may avoid ubiquitous observation and relentless transparency.

??? Transparency and Politics

Metaverse underscores serious social, political, and economic questions about data privacy, security, veracity, and access. But it could be used by corporations and governments to worsen social, political, and economic inequities, even in democratic societies.

?? BUSINESS BENEFITS (and Challenges)

??? First-Mover Advantages

First-mover companies that start now, and "get to the Metaverse first" will have a major competitive advantage over laggards and followers, because the Metaverse will mature rapidly and take off at quantum speed once Quantum Computing kicks in. First-mover benefits will be clear in the MW and VW scenarios, where competitive advantage can be built rapidly around IoT and GIS awareness. AR and LL may not be far behind.

??? Marketing and Sales

Global supply chains and responses to customer needs will be far more efficient, especially as 5G/6G and Quantum Computing roll out. In turn, this will make "mass customization" and personalized marketing cost-effective. Product and price comparisons will be instantaneous, but this will undermine brand differentiation. We likely will see "big box” retailers become “little box” eCommerce omni-channel giants, such as Amazon, as they cater to local online convenience and instant delivery to satisfy heightened customer experience (CX) expectations.

??? Customer Relations

In any event, companies need to offer buyer-specific services to retain customer loyalty, thanks to easier consumer behavior tracking and predictive marketing. But then again, customer privacy will be a heightened concern. Well-served customers will share their satisfaction (or otherwise) on the Metaverse. It will be easy for them to discover when they have been cheated, by easily uncovering information about competitors, suppliers, and other customers.

??? Corporate Purpose

Indeed, the Metaverse will amplify individual, corporate, and institutional winners and losers, economically and in public opinion, and for a growing network of cultures and subcultures – but business must embrace Metaverse Commerce into its culture and stakeholder purpose.

?? IN SUM ...

??? Every business needs a Metaverse and overall QAIMETA Strategy, starting now. You cannot afford to wait, or you will be left way behind your competitors.

?? Are you #QAIMETA ready?

??? Every business needs a composite QAIMETA triad strategy.

??? Message me for a free initial consultation on your QAIMETA options:

? Quantum Computing Strategy

? AI Digi-Transform Strategy

? Metaverse Strategy

??? In any customized format for:

? Boardroom or CSuite Briefing

? Employee Culture Seminar

? Motivational Keynote Speech.

??? NOTE: If you introduce me to others who might benefit from the above, I offer a generous Referral Fee. Ask me.

? For high-value daily content, please Follow me at #QAIMETA and #AiFuture hashtags.

? Please check out my new Website at www.QAIMETA.net