Is Metaverse Marketing Next Big Boom?

Author Alan Lightman in one of his books said, Einstein already dreamt of merging the real and virtual worlds long before we could imagine. The way technology has been fading the wall between the virtual and real worlds, this seems to be coming true. Some would see this as a threat to big bold humanity and some would see this as an opportunity. Before we even talk about Metaverse Marketing, let's understand what Metaverse is.

The Metaverse is a unique, immersive virtual environment that is quickly taking over the whole internet. You may have seen it first in science fiction movies like Avengers, Matrix, etc. With the deep advancement in Augmented and Virtual Reality and of course its easy availability, people have started to connect to these technologies much faster. Nearly 85M people are using these experiences all over the internet every month. Needless to say, this is a huge platform for marketing, as consumers seem to be catching on to the keyword “metaverse” which yields 677,000 results on Google. Meanwhile, the hashtag #metaverse is widely used on Instagram, with more than 60,000 posts on the social media platform, and is tweeted more than 500 times per hour on Twitter.?

Metaverse marketing could be a huge opportunity for media and brand professionals. They can provide real-time virtual experience to the users by setting the environments that constitute their brands. Recently, For example, Bidstack, a video game ad tech company, transitioned from working off in real-world outdoor advertising to placing ads on virtual (VR) billboards. Moreover, Advertisers can potentially offer collectibles to the users, for example recently Gucci experimented with the idea of the?Gucci Garden experience?on Roblox, it offers The Collector’s Room which allows people to collect limited Gucci items in the metaverse. Gucci, from their initial sales of the collectible items, collected 286,000,000 Robux from the game.

Companies like Facebook-Meta, Instagram, Google, etc. are already ahead of the game. The advancements these companies are making in this overlapping section of real and virtual worlds look like the big boom in the coming years, especially for marketers when the best practices that have yet to be properly established, and paradigms that have yet to be fully and comprehensively created. This gives marketers plenty of room to try to be unique and experimental in their approaches.?What do you think? Please share your thoughts and comments.