METAVERSE FASHION NEWS 31.10.2022
The defining moment for fashioning the Metaverse hosted by DAO METAVERSE FASHION COUNCIL , November 28-30.
The event will take place at many different metaverse platforms ?? (to be announced soon ??) and physical locations all over the world: from Tokyo to Shanghai, Delhi, Dubai, Istanbul, Paris, London, NYC, Miami, Silicon Valley and Los Angeles ??
The updated schedule will be published soon and you can still become a speaker, a partner or a member of DAO MFC applying by the LINK ???
?? Metaverse Fashion Summit will bring together the strongest leaders of the industry to discuss and develop the future, policies, standards, and rules of metaverse fashion.
With the help of DAO MFC, the Metaverse Fashion Summit will be the first event of its kind to be decentralized and held across multiple metaverses and physical platforms.
You can subscribe to the event -?https://lnkd.in/eXp3FsDM
The programme, which will support creative startups in fields such as augmented reality and avatar creation, signals L’Oréal’s commitment to carving out a competitive edge in Web3.
欧莱雅 , Facebook Meta and French business school 法国HEC管理学院 are joining forces to launch a startup acceleration program dedicated to creativity in the metaverse.
The programme will support at least five startups that specialise in 3D production, augmented reality (AR), virtual reality (VR), mixed reality, avatar creation, portability in user experience, token economy or other topics related to the metaverse and?Web3. (They do not have to be specifically related to the beauty industry.)
It will be housed in the Meta space within STATION F , in the 13th arrondissement of Paris, which bills itself as the world’s biggest startup campus. Applications open until 20 November; a jury composed of Meta, L’Oréal and HEC members as well as entrepreneurs and investors will select the startups in December; and the programme will run from January to June 2023. Successful applicants will be offered mentorship and access to experts and investors.
“It brings a lot of young talents together. They’re the future. Imagine the massive creative energy that it generates,” says L’Oréal chief digital and marketing officer Asmita Dubey . “The benefit for us is that we can use that creativity for our DMI [international marketing direction] and brands. So, of course we will leverage that.”
Meta vice president for southern Europe, Laurent Solly, says: “We are proud to associate ourselves with L’Oréal thanks to this ambitious project, which aims to support the French startup ecosystem that will have a key role in the building of a shared, creative and inclusive metaverse. ”
Some naysayers believe the hype around NFTs and all things Web3 is fading following the?crypto crash earlier this year. However, fashion, luxury and beauty brands continue to invest in new projects. In the latest move, on Monday, 酩悦·轩尼诗-路易·威登集团 -owned luxury luggage brand Rimowa unveiled a new tie-up with Nike-owned digital fashion startup RTFKT . And last week, FARFETCH ?unveiled the eight startups selected for its own accelerator,?designed to help the luxury fashion industry scale in Web3 and metaverse technologies.
L’Oréal also remains committed to Web3. Several brands in its stable, including YSL Beauty, Lanc?me , MUGLER , Armani Beauty and NYX Professional Makeup have introduced a flurry of Web3 initiatives. “If you look at Web2, live streaming, image recognition, voice, cloud — all of that is very vibrant,” says Dubey. “It's a very charged digital space. Social commerce is booming for us. There is a strong base for Web2 deployment. And we are very excited about Web3 and the metaverse. We are moving from O+O (online + offline), to O+O+O (online + offline + on chain).”
This summer, the French beauty conglomerate appointed Camille Kroely to the newly created role of chief metaverse and Web3 officer. Part of her remit is to look at how to enter the space responsibly. “It's our role as the number one in beauty to make sure that we stay true to our commitments and core values,” says Kroely, noting for example that Nyx chose the Ethereum blockchain because it uses less energy than some alternatives.
It also hopes to extend its existing technologies into this new space. In 2018, L’Oréal acquired AR beauty company Modiface. In 2021, L’Oréal and Meta (then Facebook) announced a platform integration that used Modiface to bring AR-powered makeup try-ons to Instagram. “We are convinced that the acquisition of Modiface is a competitive advantage when we enter Web3 and the metaverse,” says Kroely.
“AR beauty and makeup is growing everyday. More and more consumers are using it,” Dubey adds.
Burberry is the latest fashion brand to enter Minecraft's metaverse. The British label has collaborated with the GOAT of gaming to bring checks and trenchcoats into The Overworld, and?Minecraft?motifs into the real world.
A new in-game adventure, "Burberry: Freedom to Go Beyond," invites players to explore a series of worlds?that reference Burberry signatures: building blocks are rendered in the brand's iconic Nova check,?fields of wheat are populated by deer (a?house mascot), and?gardens are dotted with hedges shaped like Burberry's "TB" logo.
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15 downloadable skins will also allow players to dress their characters in Burberry, from logo T-shirts to tartan suits. The skins, along with the?in-game adventure, will be accessible via Minecraft Marketplace?beginning November 1.
Now for the IRL component of the collab:?Burberry?will drop a capsule collection of?clothing featuring 8-bit graphics inspired by the?Minecraft?universe.
RIMOWA ?has long advanced its innovations through cross-disciplinary?collaborations?— now the luxury luggage brand is crossing into the?metaverse?in partnership with?NIKE-owned?digital fashion brand RTFKT. The group, pronounced ‘artifact,’ celebrates the collaboration as its first with an LVMH brand since the acquisition by NIKE this past December. The result combines physical craft and digital art. Two creations,?a physical suitcase and an NFT,?are born of a gamified RIMOWA x RTFKT universe, complete with its own lore and characters.
?On October 27th, 2022, the limited edition Original Cabin suitcase will launch, with only 888 pieces produced. As the team notes, this number is often associated with luck in the cryptoverse. The luggage piece will be available in both physical and digital form. A collection of 2,222 ‘WorkerBot’?NFTs will be released as part of the collaboration.
Solidifying its position as a metaverse pioneer, Gucci became the first premium brand to create its own territory within the digital real estate platform The Sandbox.
Gucci, the high-end clothing brand, has created its?Gucci Vault Land?in The Sandbox. The Gucci area is open to the public for free! Additionally, users can have fun, learn something new, and unwind in this captivating, immersive experience’s elegant Gucci metaverse setting.?
Players of The Sandbox will have access to Gucci Vault Land from October 27 through November 9 in order to explore the wonder of Gucci’s innovative concept shop, where the past, present, and future coexist.
Vault, the fashion house’s experimental concept store, built the Gucci Vault Land.
This area honours the thoughtful selection of priceless vintage Gucci pieces and the interactions between current artists and the Gucci company.
The immersive experience starts out with players entering a lovely garden surrounded by historic ruins. Explore the Grand Entrance hall and the magnificent room, which both provide a window into the Gucci Vault’s fundamental principles.?
You receive one Gucci Vault Box for finishing a task, and you receive a bonus of five Gucci Vault Boxes for completing all the quests. You have more chances to win the raffle the more Gucci Vault Boxes you have!
On October 27th, in addition to the occasion, Gucci also unveiled its first?voxel digital collectibles?in The Sandbox Marketplace.
"Mark Zuckerberg?has funneled more than $36billion into his failing?Metaverse?venture since 2019, new earnings reports show?- and the CEO has subsequently seen more than $30 billion of those funds evaporate in a matter of months.
The troubling statistics come on the heels of a?disappointing earnings report from the social media giant, which has seen its number of users wane in recent years.
Zuckerberg, meanwhile - whose wealth is largely?tied up in his company's valuation -?has suffered under the?waning profits, losing $88billion of his net worth since 2021 when his fortune stood at a still respectable $126billion."
"As of this weekend, the 38-year-old CEO - who famously founded the company's crown jewel, Facebook, as an undergrad at Harvard in 2004 - was worth a mere $38billion.
The quarter's weak results raised fresh questions about the New York-born billionaire's rapid investing in his virtual reality project, which has been mocked for its?never-ending empty rooms?and failure to attract users.
Financial statements show that the exec has largely bet his company's future on the flailing technology, sinking tens of billions of company funds in hopes it would spur interest from users who have been drawn to other platforms such as TikTok.
Consequently, Reality Labs, the division that houses metaverse and Facebook's resident VR units, has racked up billions of dollars in debt as the venture has for the most part fallen flat,?leading to losses that are crushing the company's profits.
Meta began publishing financial data for Reality Labs in the fourth quarter of 2021 - the same quarter the company reported its first-ever drop in users."
Engineer | Entrepreneur | Co-Founder of Fennex - Building Scalable AI-powered Cloud Solutions, Streamlining & Automating Complex HSE, Assurance & Compliance Processes for High-Hazards industries | Board Director at AREG.
2 年Mira Menasria Cadi, Pharm.D ??
Technology & Growth Advisor to Global Fashion industry in 50+ countries for 40+ years | ??AI for Fashion & Apparel ?? ??Enterprise Digital Transformation Simplified??
2 年??Metaverse Fashion Council
this will be awesome event why not MUMBAI?