?? METAVERSE DYNAMICS: Business Use Cases
Frank Feather
??LinkedIn "TOP VOICE" ?World-Leading Futurist ?Inspiring Keynotes ?Future-Proof QAIMETA (Quantum-AI-Metaverse) Strategy Consultant ?Board / C-Suite Advisor ??Global Village DEI? ??Cosmologist ??
?? METAVERSE DYNAMICS: Business Use Cases {#Infographic}
Metaverse can have various business use case applications, from the convergence of 3 macro Dynamics:
?? 1. INTERNET 3.0
??? Internet 1.0 users consumed digital content created by others.
??? Internet 2.0 users create/consume content, from which platforms derive economic benefit.
??? Internet 3.0 users consume/create/own content, enabling both consumption and exchange.
??? It will be a 3D mixed reality (MR) interconnected and seamless group of multiple content and marketing ecosystem platforms (Multiverses), where businesses and users can create, promote, buy/sell and "own" virtual and real products.
?? 2. EXTENDED REALITY (XR)
??? XR is 3D immersive technology comprised of Augmented, Virtual, and Mixed Reality applications.
??? XR facilitates the evolution from 2D to 3D Internet, by providing more realistic experiences and digital displays.
??? As the number of VR users climbs, mobile AR leverages smartphone cameras to bridge the transition.
??? XR experiences will require a powerful cloud computing infrastructure and 5G communications.
?? 3. USER GROUPS
??? The Multiverse is a real-time, synchronous, persistent, concurrent, immersive, addictive interaction across conjoint Metaverse platforms.
??? Users engage in and consume 4 main types of activities:
?? BUSINESS USE CASES
??? Companies already apply the Metaverse for virtual meetings and conferencing.
??? Other XR business use cases include:
??? Such immersive apps will allow brands to reach consumers (mostly Gen Z) via mobile phones, tablets, PC browsers, and AR/VR headsets or eyeglasses.
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??? Each Multiverse will have its own business model, rules, and user accounts.
?? IN SUM ...
??? In various ways (positive and negative), Metaverse is the next iteration of social and business dynamics. Strategy must be carefully chosen to avoid the excessive hype.
??? For assistance and strategic guidance, Message me.
Source: Totally condensed, modified, and adapted from BCG. Infographic is entirely mine. https://www.bcg.com/publications/2022/a-corporate-guide-to-enter-the-metaverse-explained
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??LinkedIn "TOP VOICE" ?World-Leading Futurist ?Inspiring Keynotes ?Future-Proof QAIMETA (Quantum-AI-Metaverse) Strategy Consultant ?Board / C-Suite Advisor ??Global Village DEI? ??Cosmologist ??
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